3. What recommendations would you make to senior management for the upcoming year? Note that stating you have no advice or that management should keep doing what they have been doing, is NOT acceptable. Answer-1) Wal-Mart is world’s largest retailer having retail units in 27 countries under different banners. Wal-Mart operates more than 7,000 stores.
On April 9, 2009, Coca-Cola Company reported cash and cash equivalent to be $6,816,000,000 and on December 26, 2009, Pepsi reported cash and cash equivalent to be $3,943,000,000. Coca-Cola has made almost double the cash and cash equivalent than Pepsi. Cash equivalent from both companies generally including their time deposits and other
Upper Saddle River, NJ: Prentice Hall. See: http://owl.english.purdue.edu/owl/resource/560/08/. To cite the case, simply use the Case Authors: Collins, Mockler, & Gartenfeld, 2003 and the page number (s). HEADING INTO THE SECOND QUARTER OF 2003, JEFF BEZOS, FOUNDER AND CEO OF Amazon.com, could look back over the last couple sets of quarterly numbers for Amazon.com and be proud. Under pressure from the financial markets to abandon the company's oft-stated goal of sacrificing short-term profits for building long-term growth, market share, and increased shareholder value, Bezos proved that his online retail business model could produce operating profits.
To develop environment friendly packaging, recycling industrial waste 4. China and India are huge untapped market 5. Seasonal sales such as Halloween and Valentine's Day account for 10 percent of the annual sales in the industry. 6. Consumers are increasingly aware of the nutritional value of various product ingredients with purchase decisions reflecting a preference for organic and non-adulterated products.
Philosophy To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet. Financial Health At the end of fiscal year 2012, Dunkin' Brands' nearly 100 percent franchised business model included more than 10,400 Dunkin' Donuts restaurants and nearly 7,000 Baskin-Robbins restaurants. For the full-year 2012, the company had franchisee-reported sales of approximately $8.8 billion. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass. The Company's website is located at
Now, the main concern rests upon the decision of open this new market channel that actually was once active in 1920 but since then Goodyear has worked all the way independently. The reconsideration is now seen as a likely option but it entails also some deep concerns about the future of franchised dealers arguing that this agreement will only undermine their sales and in order to compensate for this they will be forced to start selling multiple brands that offer customers all the benefits they want even if it’s not from Goodyear. Alternatives There are two alternatives for this process or either the company decides to start selling in company of mass merchandisers, retails stores, in this case, accepting the offer from Sears. Or, the company decides to stay idle and keep losing revenues from these previously mentioned stores due to loyalty of its customers and availability of other brands in their stores. First Alternative Going alone with consistent market share loss of 32% according to Kerin and Peterson (2013, p.604) it is important for our posterior analysis that this was equal to a loss of 4.9 million units not sold worldwide.
Being a developing economy, local traders fear that a behemoth like Walmart would put them out of business. Also, the Indian government is not in favor of large multinationals foraying into India with 100% foreign ownership and is only willing to allow a maximum of 51% ownership by any retail multinational. Its business idea of operating multi-story retail
In addition, the way the company is trying to increase their income through new products - such as the new instant coffee VIA, food, coffee in vending machines – contradicts the main values of the company, focused on giving an incomparable experience. As a consequence of these decisions, the brand of the company, “the major enduring asset of a company” (Kotler, et al, 2005, p.555), might suffer damage. Hence, it is recommended to adapt coherently the values of the brand to the different elements of the marketing mix. If the company understands that there are opportunities in the market that they can exploit, but are not strictly coherent with the brand values, it is advisable to compete under a different brand, specialized in that particular market. Moreover, this would permit Starbucks to diversify risks and the sources of income, as well as giving the company the opportunity to compete
In the year 2000 Coca-Cola had 72% of their income generated from countries outside the U.S. Coca-Cola takes pride in its marketing strategies and their brands. They support all of their brands and try hard top increase customer awareness. They are able to accomplish this because they make investments in sales and marketing. To strategize all of their brands, Coca-Cola invests in product research and how they package their product. They develop promotions and advertisement that will target their customers.
To many of our surprise, caffeine is one of the most consumed drugs in the world. According to Bernstein et al. around 82% to 92% of North Americans consume some sort of caffeine at least once every day (Bernstein et al. 1994). Some of us depend on coffee in the morning to get us through the day, while some of us consume high-energy drinks at night to keep awake while studying, while others even drink tea leisurely as a tradition.