What are the industries most suited to each of these strategies, and why? What are the industries least suited to each of these strategies, and why? There are three primary strategies for entering new industries. These include the Customer-focused growth strategy. The procedure of recognizing beneficial growth opportunities frequently starts with core business such as customers, the products, channels, geographic areas and services that produce the profits and greatest portion of revenue.
At this point, sales are virtually diminished, pricing is considerably offset from market trends, and the ability to maintain a level of profitability becomes a major challenge. An organization can put forth efforts in the attempt to reverse, or otherwise avoid, the decline stage by a few idealogic strategies, all of which are designed to readapt and conform to newly enhanced demands by the industry and its respective consumers. Most importantly, an organization can empower itself to readapt and act in a proactive manner by analyzing market trends and determining the future scope of a certain type of product or service within a reasnable timeframe prior to the onset of saturation and declination. Perhaps it would be in the best interest of an organization to produce/ provide a product of similar fashion, yet a unique alternative, before actually retiring or discontuing a product. For production to end indefinitely of a specific good, an alternative must be researched, produced, and introduced into the marketplace at the same time to create an equilibrium of market introduction of one product and declination of another.
Coke Zero’s communication strategy was taste-led in a category which was already suffering from the stigma of perceived bad taste. Pepsi Max was successfully battling this stigma, surpassing Coke Zero in penetration among young adults. Furthermore, the diet cola category was in -2.3% decline, and 60% of young adults polled had never tried a Coke Zero. With category volume and penetration both in decline, it was obvious that something about Coke Zero needed to change. Brand positioning was seen as its best leverage as Coke Zero competes in a category where factors such as price, costs, competition and distribution are relatively unchanging.
A major increase in sales between 2000 and 2006 has made Hotel Chocolat’s competitors eager to find the key to the company’s success, leaving the founders to face the challenge of how to protect the business from plagiarism. Trademarking its name and all its products, although a widely-used defence mechanism, is not a satisfying solution here; with 30% of its products replaced by another annually in order to meet the demands of its customers and continuous product range expansions, it would become a burden, adding administrative costs and bureaucracy. Now a luxury provider, the company started in 1980s supplying mints, before moving to chocolate and, finally, rebranding in 2003 as Hotel Chocolat. With own cocoa plantation, 11 retail shops in popular tourist locations, a call centre and an online store, Hotel Chocolat is now reaching customers in the UK, USA and in Europe, with aspirations to become one of the world’s top chocolate brands. Despite these developments, Hotel Chocolat is not interested in offering department store concessions or own-label goods and wants to keep the number of its high street shops to the minimum in order to retain its premium brand image and uniqueness as well as keeping full control over staff training and storing conditions of its products.
Header is ½ inch from the top Joan River’s Cure 1 Matthias Eichmann ENG 101 P.M. Gabler, Instructor October 20, 2009 Joan Rivers’ Cure: Will Plastic Surgery Make You Happier? John Cloud (2009)develop a title from your thesis/do not use the title of the article In her new book titled Men Are Stupid…….. And They Like Big Boobs,no quotation marks Joan Rivers writes about the medical details, cost and complications of cosmetic surgery and procedures, nearly all of which she has undergone herself. She also promoted in the New York Timesitalics and on NPR her view that women should have as many cosmetic procedures as they can afford. Rivers believes,“Looking good equals feeling good”(as cited in Cloud, 2009). However, plastic surgery can be a good thing for people who really have a medical reason to undergo those procedures.
variable on the incentivizes, leadership approach, communication, and results… 3. Would it be a better idea to appoint Product Director Coordinators as a first step, or jump to the Business Manager product structure right away? Rhodes Industries case analysis is a complex situation, with many possible alternatives. As an organization, founded by Robert Rhodes in the 50’s, the growth was not calculated and corporate infrastructure was limited. Growth was fragmented based on availability and growth rather than a strategic corporate product development innovative.
The mix should have a sufficient initial impact and long term viability on sales so as to recover CSP initial investment of $400 million in 10 years. In 2005 the overweight U.S. population was about 209 million Americans. Competitors in the weight loss drugs included Alli, which was an over-the-counter drug with FDA approval, all other competitors were herbal or dietary supplements thus not regulated by any governing body. The legal and social climate at the time was not in favor of the drug industry. As a whole this industry was tagged with deceptive advertising because side effects where not known until after the product reached the market, thus this translated to low credibility from consumer’s and the professional medical community perspective.
Busy like a mall on Christmas week, I continually placed people in their beds and wondered to myself, why aren't they spending their day at the beach on this gorgeous summer day? Clearly fifteen-twenty minutes in a tanning bed is much more convenient then a whole day outside. Fake-bake was the way to go in 2007 despite the skin cancer warning because it was believed that tanning indoor or outdoor had just the same percentage of receiving cancer. Until four years later when science won the government over the once popular business of indoor tanning. Soon the tanning business would decrease as the government put a federal tax and raised the age limit so high as an awareness to those that indoor tanning is indeed health risky.
Diet Coke Parent Company Coca Cola Category Beverage Sector Food Products Tagline/ Slogan Live it Light USP World's 3rd largest selling soft drink STP Segment For all people seeking a soft drink for regular occasions, parties Target Group All age groups Lower, middle and upper class health conscious people Positioning Tasty no calorie soft drink SWOT Analysis Strength 1.Excellent branding and advertising 2.No Sugar so safe for health conscious and diabetic people. 3.Excellent distribution and availability Weakness 1.Aerated drinks not popular with health conscious people Opportunity 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition Threats 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people Competition Competitors 1. Diet Pepsi 2. Pepsi Max Diet Coke Parent Company Coca Cola Category Beverage Sector Food Products Tagline/ Slogan Live it Light USP World's 3rd largest selling soft drink STP Segment For all people seeking a soft drink for regular occasions, parties Target Group All age groups Lower, middle and upper class health conscious people Positioning Tasty no calorie soft drink SWOT Analysis Strength 1.Excellent branding and advertising 2.No Sugar so safe for health conscious and diabetic people. 3.Excellent distribution and availability Weakness 1.Aerated drinks not popular with health conscious people Opportunity 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition Threats 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from
Keller (1998) view on brand equity suggest that brand equity occurs when consumer response to marketing activity differs when consumer know the brand from what they do not. Mallik (2009) it can be calculated by comparing the anticipated potential or future income from the branded product or service with the anticipated or future income from non-branded similar product or service. Brand equity can be positive or negative, positive brand equity is often when a company exceeds their costumer expectation. It formed by past efficient and successful advertising. Negative brand equity is created by usually bad management.