The Dove’s adverts communicated the product’s unique selling proposition by focusing on the moisturizing cream that is added in the soap to prevent dry skin. They use a blend of marketing communication tools such as TV, billboards and print media. They message that they used in the advertising campaign in 1957 is: “Dove soap doesn’t dry out your skin because it is one-quarter cleansing cream”. The advertising has attracted many people follow because of its honesty and authenticity. In stead of using fashion models, it used natural looking women to convey the benefits of the product.
For my report, my three focus questions were how do cosmetic companies try to persuade teenage girls to buy their cosmetics through advertisements how are the verbal and visual features in advertisements for cosmetics related, and finally, what effects do the verbal and visual features in cosmetic advertisements have on teenage girls? How do cosmetic companies try to persuade teenage girls to buy their cosmetics using language techniques? Throughout my enquiry I was able to determine that cosmetic companies try to persuade teenage girls to buy their cosmetics through advertisements by using a mixture of language techniques to convince girls into thinking they have to look a certain way. Some language techniques depicted in sources were adjectives, verbs and personal pronouns. Out of the 15 samples I acquired, 14 had at least one adjective.
long-lasting hair styling products). Therefore, Dove was required to change its positioning strategy to one that could be applied over the range of product forms it was now offering. Its new strategy would from then on be based on an emotional connection between the consumers and the products, allowing Dove to transform itself into a lifestyle brand. The mission of Dove’s “The Campaign for Real Beauty” is to make more women feel beautiful by expanding the narrow characteristics of universal beauty (young, white, blonde, and thin women). Also, the new ads feature women of all sizes, shapes, and ages, and are displayed mostly through digital media (Youtube and blogs).
The Shape magazine and the Cosmopolitan magazine both feature body washes. The Shape magazine shows the Dove body wash, whereas the Cosmopolitan magazine shows the Olay body wash. Both of these ads are trying to sell certain types of body washes. Dove body wash tries to sell that theirs nourishes your skin. They also try to sell that it makes you have a freshness about you.
L’Oréal was able to use precise target marketing by hitting the right audience with the right product at the right places. It has been a very crucial key to L’Oréal’s global success. The company has built its portfolio primarily by purchasing local beauty companies all over the world, revamping them with strategic direction, and expanding the brand into new areas through its powerful marketing arm. For example, L’Oréal instantly became a player (with 20 percent market share) in the growing ethnic hair care industry when it purchased and merged the U.S. companies Soft Sheen Products in 1998 and Carson Products in 2000. L’Oréal believed the competition had overlooked this category because it was previously fragmented and misunderstood.
Customers hope to purchase unique, affordable, trendy and comfortable casual and athletic wear as well as other accessories. More specifically, mature women look for comfort and bargain. Younger women are more interested in brand names even with higher prices. Financial condition of the company BTC’s financial performance in the 2004 year was poor with a loss of $2,117. The gross
We also used the medias covers, which speak by themselves. Results, limitations According to some experts, it appears that teenage girls relate to icons such as models to build their style and personal life. The young generation’s obsession of being ultra thin results in the constant exposure to size-zero and the idea that it is the only synonym of beauty. Once this status is put into their mind, these girls have a potentially high risk of eating disorders. Recommendations The situation about eating disorders has become critical and it is primordial that the WHO establishes new rules and laws to the fashion industry.
Cosmetic beauty allows you to be diverse and express yourself, it also allows you to try to test and come up with many different looks. Generally speaking one day you could change your look, and be chic and sexy, while on another day you could calm your appearance down and have a more innocent and sweet look. Confidence is the key in the cosmetic outlook. Many females feel more beautiful and nice about themselves due to the fact that they have makeup on; you could say that cosmetics help people feel more self assured about themselves. In today’s generation people are a lot more judgmental, therefore many women believe they have imperfections and flaws.
1.Brush your teeth. What's the connection between the teeth and the ovaries, one might ask. Seriously, I thought that this was weird until I read the article by the Journal of Periodontology, saying that, "…women who needed fertility treatments had higher levels of gum bleeding and inflammation than those who conceived naturally". So, just brush and get a professional cleaning every after six
Why is body image important? Is it good to be aware of your body? Yes, but at what cost? Our teen girls are sacrificing their health and their bodies by extreme dieting, plastic surgery and/or developing an obsessive preoccupation with a particular body part(s) with the hope of one day having of the “perfect body”. There was time during the early to mid 1800’s when thin was not in and a fuller, more voluptuous figure was considered beautiful.