Donna Dubinsky Essay

690 Words3 Pages
Assignment for Donna Dubinsky Donna Dubinsky worked as the manager of distribution and sales administration in Apple. She was doing a good job until Steve Jobs, apple’s chairman proposed to change the existing distribution system to “just-in time” method. She insisted that the existing distribution system was the most suitable for Apple as an off-the –shelf business, it was needed to have inventory. However, Steve Jobs believed that the “just-in-time” distribution would decrease the cost through eliminating the need for warehouses, carrying costs, and extensive inventory. Dubinsky had expert power which was obvious, because she was in charge of the distribution area and had a lot of experiences. In addition, her past record of effectiveness proved her professional performances. She has the referent power as well. At first, all of her colleague, her boss Roy Weaver and Bill Campbell held the same opinion as she did. They did not agree with the proposal Debi Coleman, Jobs’ director of manufacturing, reported. It was hard to pass the “just-in-time” distribution if the whole distribution group held a determined opposite idea. Dubinsky was focused on her expert power that she was so confident about it. Even though she had to work with Dave Kinser, the controller for the distribution, in the Christmas season, she thought distribution was her area and she knew the best. What she did in the process of argument, she just helped with Weaver’s presentation, using her knowledge and skills. Dubinsky and Weaver and Kinser had found a lot of problems of Coleman’s proposal, and they pushed the meeting into stalemate. She was trying to gather ideas from the field suggested improvement in the existing system, but comparing to Coleman’s proposal, which was not improvement. I think Dubinsky did not use the referent power well. As Campbell described Dubinsky that
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