Dominos Essay

873 Words4 Pages
dominoDomino's ad agency Domino's ad agency, Crispin Porter & Bogusky always tries to craft ads that grab the viewer by the collar. The agency's philosophy holds that a campaign doesn't truly succeed unless viewers are driven to talk about it. Dominos add strategy As a multinational corporation, Domino's Pizza does all of the retail sales advertising that can be expected from an operation of that size. They invest heavily in flyer, television, radio and newspaper advertising. Their new internet portals allow customers to order pizza over the net from local outlets and also provide many details of the organization as a whole. The company expends a great deal of energy advertising for franchise owners as well as customers. Throughout the franchise documentation, the company highly recommends that the new franchise owner get involved with the local community and the social and ethical issues of that community. All of this needs to be taken into consideration when the company creates its overall advertising campaign." Ebay has teamed up with Domino’s Pizza to launch an online, geo-targeted ad campaign that will let users pay for orders via their PayPal accounts. The campaign will run from this week until mid-April and directs users from the ecommerce site to Domino’s new payment page based on their location. The retailer’s technology means ads will be served to Ebay users who are within range of a Domino’s outlet during its peak delivery hours. The decision to launch the service was taken after its Facebook fans requested simpler methods of online payment. Online orders account for an increasingly large proportion of their sales, so they are continually looking for ways to improve the process and make it even more user-friendly u.s.a Revamped pizza and a frank advertising campaign helpedDomino's Pizza more than double its fourth-quarter profit as

More about Dominos Essay

Open Document