Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
Assignment 1: Making Decisions Based on Demand and Forecasting ECO 550 – Managerial Economics and Globalization Thursdays (6:00-10:00PM) November 24, 2013 The Pizza Company is considering entering the marketplace in your community. Using this output, we can derive estimated regression line for demand for pizza as; determine that Price (P) = $175, Competitor Price (CP) = $250, Advertisement (A) = $325, Income (I) = $95 Q= 128,832.2 – 19,876 * (P) + 15,467.94 * (CP) + 0.260701 * (A) + 8.780403 * (I) Q= 128,832.2 – 19,876 * 175 + 15,467.64 * 250 + 0.260701 * 325 + 8.780403 * 95 Q= 108,956.2 * 15,642.64 * 250.26 * 333.78 * 95 Q= 518,361.1 Coefficient of determination (or R- square) = 0.977914223. This means 97.79% of the variation
The internet – Kudler may add to its website a link to view its catering service, which includes a list of products and prices. The customer at his option may select the type of service he wants and then purchase the service using an online service like PayPal(. If the customer does not want to purchase the item online then he may contact the catering service via phone or directly. The phone – the customer may call the complementary toll free number, speak with a catering coordinator, and discuss the options that are available and in greater detail; additionally, the customer may discuss any concerns or special requests that he may
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
Tracking purchase information from each store location as well as tracking each customer who applies for a frequent shopper membership will create a heavy use and traffic of the database system. User Interface The interfaces that will go through a complete overhaul include the computer system at each location, the integration of the barcode tracking system and the Kudler Fine Foods website. To join the frequent shoppers program, Kudler will need to collect some basic information will be collected from customer such as name, address, daytime and evening phone numbers, and an e-mail address that will be an optional form entry. Conclusion Smith consulting upon careful planning will design the frequent shoppers program Kudler Fine Foods desires. Smith consulting will ensure that all computer systems throughout all three locations are up-to-date with the hardware and software required to implement such a system.
The paper tracker is still available for those who wish to use it, however now a Weight Watchers member may use the online tracking tool as well as the mobile application available for smartphone and tablet devices, in order to keep track of points. The mobile application includes several useful features. The main tool is a day by day tracker whereby the user may input the food and time of day. The application is prepopulated with several thousand foods (including foods from hundreds of restaurants) so that the user may simply select it from the list. There is also an option to input the food manually based on its nutrition information, and the built in calculator will tally the points.
Use the “Create a Mealplan” screen to enter each item that you ate for that particular day. Include meals and snacks for whatever you ate and drank. Adding FOOD: You may add food for a particular meal or snack by clicking on the “get suggestions” link beside a specific meal. OR you may enter the name of the actual food or drink in the search box near the top right corner of the screen beside the “Start Here à” indicator. Then select the serving size and meal you wish.
Examples---Pizza Hut, McDonald’s, Taco Bell, and GameStop Non-store—reach customers at home, at work, or at places other than a store where they might be open to purchasing. Examples—Amazon and Ebay are internet based companies. 2. Discuss the components of a geographic information system (GIS). A working GIS integrates these five key components: hardware, software, data, people, and methods.
Kudler has created a niche market. Kudler uses innovation and customer-oriented strategies aimed at the bargaining power of customers, the threat of substitute products or services and industry rivalry by offering products and services for customers that go beyond other food stores. Kudler offers foods from around the world including making available any specialty items that customers might request; they have initiated a frequent shopper awards program and offer cooking classes that persuade customers to shop with
The purchasing agent could then monitor the inventory and order product when necessary for each store and have it delivered on an as-needed basis. This would leave the accountant to pay attention to the prices, debit and credit the budget and do long-term projections involving seasonal and product trends as well as the productivity of each store. By integrating the company, Kathy is enabling her business to grow while giving her more freedom to spend doing the parts of the business that she