Dodge Dart Commercial

278 Words2 Pages
* What is said? * Why it is viewed this way? * How it is said? * What is the main idea? * How is this idea supported? * What inferences, judgments, or conclusions can be drawn? Melissa Bensinger Formal Essay 1 The Dodge Dart Commercial “How to Change Cars Forever” is a fast paced, comic sequence of events. The commercial begins with the title in bold letters and an upbeat background song. It goes through all the steps to making a groundbreaking car. It is relatable to all people because it is coming from the point of view of the actual person who is designing the vehicle. It is relatable. By having a humorous approach, detailing the car making process, and the fast paced narrating this car commercial excites people and makes them laugh while also detailing how much hard work goes into the vehicle. The Dodge Dart commercial has a comic approach. It defines every aspect of making the vehicle while being absolutely hilarious. The first sentence is “Start with a simple idea. Think. Think more. Drink coffee. Stop thinking start doing.” Throughout the commercial there is an emphasis on drinking coffee, blowing off lunch, dinner and weekends. It shows how the designer starts with an idea and starts to bring it to life. Once the designer has come up with the idea, hated it, restarted, came up with an original idea, and then restarted again he finally has it perfected. They use an example of coming up with an idea as good a sliced bread. Than they need to call in the nerds, geeky high school nerds are shown but than its bordered to not those nerds but
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