The Importance Of Age Differences In Advertising

974 Words4 Pages
One of the widely debated issues in developing marketing programs that target certain age groups is how much consumers change over time. Some marketers maintain that age differences are critical and that the needs and wants of a 25-year-old in 2013 are not that different from those of a 25-year-old in 1973. Others dispute that contention and argue that cohort and generational effects are critical and that marketing programs must therefore suit the times. Take a position. Do you believe age differences are fundamentally more important than cohort effects or can cohort effects dominate age differences? Justify your position. “When it comes to marketing, the term "cohort" refers to specific experiences, events or other factors shared by…show more content…
Any emails or mailings etc. that I receive get deleted or put in the recycling bin. Most ads I see are online and typically, if I want to continue to the site/video etc., I have to watch the ad or commercial. There are two ads that I somehow see frequently despite my aversion to advertising and they are the Progressive and Farmers insurance commercials. I kid you not, those commercials are so annoying and irritating to me that I would never even look into purchasing their products. I think companies should be very careful about the frequency and tone of their ads because they can be very off-putting regardless of age. At the same time I would say that McDonald’s has done a poor job targeting my age group. Most of my peers don’t watch commercials on TV, Netflix/DVR, so to really target my age group you must find creative ways to reach is. Most of us spend a lot of our time on the computer/smart phone so the best way for us to see ads is through those mediums. I haven’t seen a McDonald’s ad in ages. I’m not anti fast food but McDonald’s is never really an option for my family. That choice never even comes up in our household because we never even think about it. I consistently see ads for Wendy’s and that’s typically our go to fast food. I think they have done a great job recently of getting their name out there with creative…show more content…
Everywhere I go I see “Like us on Facebook”, my feed is just filled with ads from other people “liking” a product or service. Also, I am a sucker for Iphone games, but often I am forced to link my game to Facebook and beg people for items in order to progress my game. This trend is worth capitalizing because it is a good way to get your product or service on people’s newsfeed and you have the consumer’s doing the advertising for you. Additionally, many companies offers coupons or discounts if you like their page so many consumer’s do that. They get the discount but they are also forced to see ads of the company they liked on their feeds. The downsides to the social media advertising/linking trend is that people may soon tire of it. While I love my Iphone games, if I am forced to link my account to Facebook and ask friends for lives, items, tickets etc. then I will uninstall the game from my phone and never give it a second thought. As my Facebook feed becomes filled with more and more paid for advertising, click bait, friends posting ads, I find myself logging in less and less. I feel that Facebook is just becoming an annoying place to go where you will be inundated with game requests and ads and that’s not something I want to keep participating in. What was once a fun place to keep up with old friends has become a cesspool of
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