Do You Agree with the View That the Main Reason Labour’s Victory over the Conservatives in the Election Of1964 Was the Difference Between the Two Party Leaders.

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Do you agree with the view that the main reason Labour’s victory over the conservatives in the election of1964 was the difference between the two party leaders. I agree that to a certain extent that the personalities of the two parties had an effect on the election as well as other factors. Thought Macmillan seemingly boosted the confidence of the public, there seemed to be a downfall between 60-64.The public became concerned about the state of the British economy, many programmes such as Private Eye slammed the success of Macmillan which did drive the success of the Labour winning the next election. This caused Macmillan to take precautions to try and make the economy more stable he did this by an increase in exports which would be raising more money by cutting taxes and allowing businesses to produce more. The result was the opposite. Imports increased and the government was forced to borrow more and more. This Problem started to cause another BOP crisis. This shows us how Macmillan tried to keep control of the economy but ended up causing turmoil in the economy even though it was a little bit. General Economic Decline At one level the Tories had been successful in their management of the economy. There had been no return to mass unemployment. Although living standards increased, Britain was no longer the world power they used to be. Self-ownership of homes had risen and so did the ownership of fridges and TV’s. Yet in comparative terms Britain was slipping behind the rest of Europe and was well on its way to becoming the sick man of Europe.Britain’s share of world trade fell, causing turmoil in the economy. The rise of wages rose to higher living standards which led to higher imports and less exports. Although exports grew, imports grew faster, creating a balance of payments crisis. This contributed to economic decline. However the decline in exports

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