“iPhone 5. The biggest thing to happen to iPhone since iPhone” (Apple). This is Apple’s slogan for its newest innovation. They were not kidding when they said, “It’s almost here,” (Apple) and ‘it’ could not have hit the nation with anything less than a storm. It seemed like a lot of hype for what in all reality was yet another smartphone for more money with added tricks and sparkle.
After that, the company released three improved versions of previous computer and developed a good reputation in the electronics field. With the release of iMac in 1998, this organisation became well known and became a competitor for other companies on the market. In 2001, Apple produced the Mac OS X, which had a complete operating system. Its profitability led to creation of first iPod. The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009). As the digital market gets bigger, the record companies are getting dissatisfied with Apple’s pricing policy and are pushing for a change to a complex pricing policy, where new and popular songs will be priced higher. They have complained that Apple’s is using their music to promote the sale of the iPod since music from the iTunes store is only compatible with the Apple software. As of January 2008, all four major record companies agreed to allow Amazon.com sale their music in the MP3 format without the digital locks that restricts users from making copies of the songs though each of the companies excluding EMI Group requires Apple to sell their music with all the digital rights (Brickley, Smith, & Zimmerman, 2009). Analyzing the managerial Decisions 1.
Aside from the Apple 1 being the beginning of personnel computing the two innovators were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product. They were viewed as a couple of guys that new computers and what they wanted form them. (1) Apple was initially incorporated as Apple Computer, Inc. The company later changed the name to just Apple, Inc, in a move widely regarded as an indicator of the companies intentional shift to consumer electronics and not just computers. (2) The culture developed by the founders especially CEO Steve Jobs, could be defined as controlled dreamers, officially they thought of themselves as "Dreamers and Believers".
Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.
Now that apple has become one of the top notch sellers of the world they are starting to spread their business horizons. They’ve constructed a new deal with Verizon
Innovation Strategy Jose University of Phoenix Strategic Planning & Implementation, STR/581 July 22, 2015 Instructor: Dr. Magda Oquendo-Santiago Innovation Strategy The rules of innovation are charging. Apple Inc. somehow knew this year’s before the rest of the world. Apple Inc. has successfully embedded innovation in its DNA. Apple reported in their financial statements that about $75 million was spent in the development of the iPhone. Apple spent money developing a new innovative product that disrupted and changed the electronics market place.
Apple Inc. (formerly Apple Computer) has always been said to be a forward thinking company with a reputation for innovation (Linzmayor 2004). Initially involved with the ‘Macintosh’ (or ‘Mac’) computer, the company found fierce competition from rivals Microsoft. The company, facing declining sales, needed to find a new revenue stream. Since the introduction of the MP3 player, the digital music player has been a highly competitive market with large multinational corporations like Sony, Samsung, Philips etc. all major players in the field.
Today, Steve Jobs has a huge variety of electronics on the market. Some people cannot live without their Apple Manufactured Products. People all over the world use Apple products. Even people who don’t use electronic devices designed by Apple, most of those devices were probably encouraged by Steve Jobs in one way or another. Steve Jobs was one of the most influential people someone could ever meet.