Diy Stores-Concluding Case

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DIY Stores- Concluding Case Caitlin Leong MWF 10 – 10:50 AM The case study presented on page 347 in the management text highlights DIY Stores nationwide. According to the text, the chain is nationwide and offers everything from tools, supplies, and home repair and maintenance. Despite having massive selection of goods, the chain is successful because of the sales associates and where they are allocated. Its sales force is comprised of people who avidly do projects by themselves and those that have much experience in trades, but have retired. The chain takes these talented people and assigns them accordingly, trains them in new product and creative methods, and compensates better than if they were to work elsewhere. Moreover, DIY has idea pamphlets and tip lists available to customers. As a result DIY stores are the go to store for everything pertaining to personal projects. Despite their success, alternatives to going to the store have been entering the market. The fact of the matter is that this is going to be a given and a persisting problem, new entrants will come in and some will have to leave the market. For DIY stores, the new entrants are online blogs, online research, and the Internet as a whole. Since the Internet’s inception, businesses have been forced to incorporate the internet to gain or sustain their competitive advantage. But obtaining a competitive advantage is not the only thing a business needs in order to survive. A company or business has to keep that advantage by either innovating, or improving upon existing practices. While trying to find a solution to the Internet fad of doing online research in the comforts of their home, the company came into a spot of trouble. Despite the drawback, DIY navigated their way to a competitive advantage. Not only did they incorporate the Internet, they found a way to sustain their competitive advantage in
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