Disney Air Proposal

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Disney Air Founded in 1923, Walt Disney and its affiliates remain unprecedented in the entertainment industry. From beginning as a cartoon studio, to becoming a global entity, Disney continually lives up to its mission statement and translates it into family fun. Disney’s mission statement states their objective “is to be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services, and consumer products. The company’s primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value” (Disney, 2008). Geographically, Disney strategically places stores internationally, with parks spread across the globe in profitable and accommodating locations. Disney realizes that most guests at their Disney World and Disneyland Parks arrived via airline travel from distant destinations. Most travelers to Disney parks are traveling with children, and have successfully made it to the airport, run the gauntlet of airport security with strollers and toddlers in hand, waited the two hours to board the airplane (an eternity for children), only to be crowded into an uncomfortable space with other individuals who are not finding their children’s antics as adorable as they do. It would be wonderful if the magic of vacation could have started at the airport. By grabbing the opportunity to reach the untapped potential of a Disney Airline, the company may make travel more enjoyable for millions of parents who want a vacation themselves. Disney Air will be a welcome alternative to traditional airline travel. By combining the cost of the airline tickets with the entire Disney package, Disney will help provide a memorable experience at a cost that is within reason, from start to

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