Strategy Disney operates in the diversified mass media industry. It is the largest media conglomerate in the world in terms of revenue. Disney breaks up their business segments into five categories: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Disney’s specific lines of business are animation, live-action film production, television and travel along with theater, radio, music, publishing and online media. Disney is best known for the films produced by Walt Disney Studios.
Regardless, through constant clear communication and innovative imagination, solutions present themselves as if from magic. One such issue is that competitors have found the Disney formula and are taking a swing at the king. Disney must maintain its advantage by critically observing its day to day activities, as well as, the external forces that may affect the future of the company. By using a SWOT analysis Disney Parks can assess both the positive and negative aspects of the organization. All in an effort to develop solutions and ideas to maintain its spot at the top in the theme park industry.
In the 1970s, the triumph was repeated in Florida, and in 1983, Disney proved the Japanese also have an affinity for Mickey Mouse with the successful opening of Tokyo Disneyland. Having wooed the Japanese, Disney executives in 1986 turned their attention to France and, more specifically, to Paris, the self-proclaimed capital of European high culture and style. Paris was chosen because of demographics and subsidies. About 17 million Europeans live less than a two-hour drive from Paris. Another 310 million can fly there in the same time or less.
The park also includes a train that goes around the park to all these magical lands whereas California Adventure does not. The most important reason why you should spend a day in Disneyland Park is because of the magic that one man created for children of all ages. This magic will ﬂow through you and cut you off from the rest of the world and will bring
The Parks and Resorts segment owns and operates … well, you know. It also includes Disney Vacation Club, Disney Cruise Line and ESPN Zone facilities. The Studio Entertainment makes movies, music and live stage plays. The Consumer Products segment licenses Disney characters, and visual and literary properties to manufacturers, retailers, show promoters and publishers; and publishes books and magazines. The key driving factor regarding Disney is the economy.
They have expanded its markets to include more “adult” segments (ABC, ESPN, Hulu, Miramax Film) in addition to their “children’s” brands (Disneyland, Disney Store). Mission Statement Disney’s mission statement is as follows: “The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." Since Disney already is one of the world’s leading producers and providers of entertainment and information with revenues in 2012 of $42.3 billion, they could update their mission statement to say that they strive to be the leader of entertainment and information. They also seem to discuss more about the entertainment side of the business so the information side should be discussed in the statement more as well.
1.0 INTRODUCTION Nowadays, many companies are resorting to develop their business aboard. This is due to various factors such as increase profit, generate economies of scale, capitalize on tax advantages, reduce cost, enhance company growth and so on. The Walt Disney Company is one of the companies that expand on foreign soil. The Walt Disney Company also known as Disney was founded in 1923 by Walt and Roy Disney. It is the world’s largest media and entertainment conglomerate with assets encompassing media networks, parks and resorts, studio entertainment, and consumer products.
The Magic of Disney “Children are always reaching” (Walt Disney). Children are the most impressionable people in our society. They believe almost everything they hear or see and their personalities are greatly affected by everything they are exposed to. Everyday children are surrounded by many messages, some from company advertisements, and others from the shows they watch on TV. “Disney is the largest and media and entertainment conglomerate in the world” (Cinema: Man and Mouse, Time).
Walt Disney SWOT Analysis One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide. SWOT ANALYSIS Strengths: Is undeniable that Disney is a strong brand, it can be recognized in most parts of the globe, and also can be linked with high quality products and services, family, vacations, happiness, fantasy, Mickey Mouse, etc. Disney built its powerful brand over the years, what is an attractive to other companies from various segments interested in borrow its magic. Disney has to carefully choose which companies will be associated with its name without losing its identity. This is a potential way to increase revenues to the company.
Strategic Initiatives - Disney Walt Disney is known for innovative ideas and excellence in the entertainment industry. Planning long-term success that Disney has endured takes creativity and drive to be the best. Disney's determination and planning for success is evident in their strategic and financial planning. From their exponential growth from the 1920s to the massive organization they are today it is obvious that they focus time and resources into planning and risk taking. For even though planning is a priority with every new adventure there is risk.