Discuss to What Extent Cultural Factors Can Influence Perception of Visual Stimuli.

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Before one can attempt to comprehend how cultural factors influence our perception of stimuli, it is pivotal that an extensive understanding of perception itself is first obtained. Perception is most commonly defined as how we interpret what our senses tell us. “It is the active process through which the stimulus input is organized and then given meaning”. (Passer, M, Smith, R, Holt, N, Bremner, A, Sutherland, E, Vliek, M, 2009) However the definition raises the question as to where these stimuli come from? Quite simply, they are attributed to our senses. The stimulus direction process is a result of sensation, this being the means through which our sensory organs react to and translate environmental stimuli into nerve impulses. These are carried to the brain and then perceived by the individual. It is at this point that humans can differ. If the statement that ‘no two humans are the same’ proves to be unreservedly true then why would every individual perceive the world in a confluent fashion? The prominent argument in this essay endeavours to display the extent to which cultural factors influence perception. While many aspects remain constant throughout the vast majority of cultures others do appear to be dissimilar. Cross-cultural studies of perception arose due to the speculative questioning of whether differences in cultural behaviour and a variance of language use could in fact alter perception across diverse groups. (Audrey, 2011) Each child born has the same perceptual abilities but the culture in which they are reared then determines the perceptual learning experiences they have. One of the key concepts is the way in which we see pictures or exactly how susceptible we are to illusions. Psychologists like Hudson and Gregory demonstrated the cultural difference of picture perception through images shown to people across various cultures. Hudson used
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