Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? MKT 421 Marketing Week 3 DQ
The distribution networks of the new companies are high and tends to affect the operations of JCP. Therefore, the company should build a strong distribution network so as to counter significantly the operations of the new companies that produce similar products. The “mom and pop” stores have been reported to resort in selling products online, otherwise they become obsolete. J. C. Penny’s SWOT analysis The strengths of the company are: * The existence of more than 1100 locations worldwide * Their quality products such as clothing, jewellery, beauty products and even footwear and furniture * The company also offers shipment of their goods for customers, which gives their customers the best experience in the end, hence attracts more customers. * The company also offers free haircuts for the children The weaknesses of JCP Since its competitors give similar products, the company is faced with limited market share 2. International business operations have also challenged the services of JCP due to the current emerging economies worldwide.
Cover Girl Ad Analysis What’s the best cover girl lip-gloss that’s on the market today? Of course we know that it’s the new wet slicks crystals that make your lips shine without being sticky. Yes, it’s similar like lip balm and it shimmers and glimmers but does it really stay on your lips and don’t smear or run? The over girl ad expresses a strong convincing statement that grabs our attention by showing “America’s Next Top Model” winner Eva wearing the new lip gloss that shows how your lips could be. Cover girl created this ad to simply sell their product and make money off of it.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
The target market for the energy drink would redevelop and associate with varied amounts of current markets to carefully build and generate profitably whilst upholding customer value. (Armstrong 2012 p55) The product of energy drink is already situated in target market of health conscious consumers driven by cultural and social value. The company must evaluate each market segment and apply corrective
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
Protesters like Margaret Sanger (1883–1966) supported in the promotion of birth control, relating it to greater freedom for women. 1. Margaret Sanger was directly responsible for the development of the oral contraceptive pill. 2. Physicians knew less about
Lowes had to expand their brand image somewhat because of the large market share of the DIY market that the Home Depot held and the stagnation of the housing market in the 80s. The Home Depot seems to have a more recognizable brand in regards to their target market segment because of the consistency of their image. Because of this more recognizable brand and large market share it can be concluded that The Home Depot has a larger stronghold on the market and provides more goodwill for its investors than
However, as personality type ESFJ, my personality characteristics are very suited to the work of a pharmacist. Also what I feel is suited to me is the dependability of the profession and the salary. Pharmacists are in demand and especially good ones are in demand and their salaries are good ones. In fact, most of the large chain pharmacies are opening 24/7 pharmacies and so the need for pharmacists is continually going up. Also with the aging of the baby boomers in America, there will come a greater and greater use of healthcare and a greater use of medications as the baby boomer generation ages.