Digital Marketing Essay

1163 Words5 Pages
Intensive Academic English Course Project Report Title The report of McDonalds’ digital marketing and social media campaign Student’s Names of other students in the project group Teacher Abstract This is a report about studying how does McDonalds’ gain success in digital marketing and social media areas for selling food and engaging people. McDonalds’ started a campaign that is called “Build your own burger” by social media to acquire suggestions of the recipes of burgers from consumers. In the digital campaign “Build your own burger” people share their creation of burger by a digital platform and this kind of digital campaigns also make significant contributions to those brands which use digital platform to communicate with consumers and expand effect. In other words, digital marketing and social media campaign can make brands more successful at marketing competitions. From the report we will understand that how dose McDonalds’ use the campaign “Build your own burger” to communicate with consumers and sell more burgers. Page 1 Table of contents Abstract 1 Introduction 3 Methodology 4 Findings 5 Discussion and analysis 7 Conclusion 9 Reference 10 Appendices 11 Page 2 Introduction As digital technology is developing, more and more new methods of marketing appears. After a long period of time traditional marketing competition, many brands start to focus on digital marketing and social media campaign which

More about Digital Marketing Essay

Open Document