Diffusion of Innovation and the Iphone Essay

1458 WordsMay 14, 20156 Pages
Diffusion Of Innovation Although iPhone doesn't need any introduction, but to be precise and brief it has been a revolution in the industry and is one of the main product of APPLE INC .The first iPhone was introduced on January 9th 2007 and was officially made available on June 29th 2007 and then was available in United Kingdom, Germany and France in November of the same year. At present the fourth generation of the iPhone is in the market known as iPhone 4. http://www.wired.com/science/discoveries/news/2007/06/dayintech_0605 ^ "The Untold Story: How the iPhone Blew Up the Wireless Industry". Wired. January 9, 2008. http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=all. ^ Honan, Mathew (January 9, 2007). "Apple unveils iPhone". Macworld. http://www.macworld.com/article/54769/2007/01/iphone.html. Retrieved April 6, 2008. Diffusion of Innovation Model As we all know 'Diffusion of innovations' model explains how and to what extent the innovations are accepted by the people (customers) and the rate at which it spreads through different cultures and countries. According to Roger s (2003) innovation has five attributes which influence the decision to adopt or reject the innovation. Relative advantage Compatibility Complexity Trialability Observability (1 (Everett M. Rogers, Diffusion of Innovations, Fifth Edition 2003, Free Press, New York, p221) The success of the innovation spread is largely dependent on the five attributes above. As stated by Roger (2003) the adopters of innovations are divided in to five categories namely - Innovators (2.5%) - the first takers of new technology or innovation, people who bear high risks, enjoy highest social status among other categories, and always updated with new technology and products in the market and financially sound. Early Adopters (13.5%) - they adopt

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