Different Visual Merchandising and Display Techniques in Three Different Retail Outlets

4883 Words20 Pages
Task 1 Part i Different Visual Merchandising and Display Techniques in Three Different Retail Outlets Contents Introduction Part 1 The Independent Retailer • Store Interior • Visual Merchandising and Display Techniques • Fixtures, Fittings and Shelf Layout • Different Types of Goods and Purchases Conclusion Part 2 The Department Store Retailer • Store Interior • Visual Merchandising and Display Techniques • Fixtures, fittings and Shelf layout • Different Types of Goods and Purchases Conclusion Part 3 The Supermarket Retailer • Store Interior • Visual Merchandising and Display Techniques • Fixtures, Fittings and Shelf Layout • Different Types of Goods and Purchases Conclusion Introduction Visual impact is a huge component of retail merchandising. Customers entering a store are greatly influenced by the visual information they gather in an instant. Simple visual elements, such as color and lighting, can catch a shopper’s attention and also greatly affect their mood. In this piece of work I am going to describe the visual merchandising and displays in three different types of retail format, I will also describe the fixtures and fittings such as shelving and hanging brackets that retailers use to display their products, For part one I will use my experience of working in the independent hardware store Farmer Brothers in Fulham Road Chelsea, from that I can explain in detail what merchandising and displays Farmer Brothers use to attract the wide customer base they have. Part two of this work will be about how a department store displays its products, I will be using a Debenhams branch in Wimbledon London, as a clothing specialist I will describe how their clothing is displayed and what types of fixtures and fittings are used to display their products
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