Difference Between Luxury and Seasonal Brand

6300 Words26 Pages
Assessment Submission Form Student Name Adnan Muidul Hasan Student Number 091200019 Assessment Title Luxury Brands Course Brand Management (MKT 405) Lecturer Moniruzzaman Khan Date Submitted OFFICE USE ONLY Date Received OFFICE USE ONLY Grade/Mark Declaration of Authorship I declare that all material in this assessment is my own work except where there is clear and appropriate reference to the work of others.  I hold a copy of this assignment if the original is lost or damaged  I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment Signed………………………………………………. Date …………………………………………… 1 EXECUTIVE SUMMARY Luxury branding is a whole new ball-game altogether, both from the perspective of the marketer as well as the luxury consumer. It therefore becomes important to view it both in relation and isolation from the ‘regular’ goods marketing. To achieve the above objective, we first look at how luxury goods are different from regular goods and then go on to explore some facets and trends of the luxury goods as well as their market and consumers. This finally sums up into a SWOT analysis of the luxury goods segment, thereby helping in obtaining a bird’s eye view of the exercise at hand. Considering that the luxury concept has shifted to the ‘new’ meaning, we delve into that aspect to understand the drivers for luxury brands presently, as well in the time to come. This is followed by a luxury potential determination of the market both in terms of quantitative growth factors as well as qualitative initiatives. Post identification of the mindset of the luxury consumer, we have conducted a synergetic strategy building exercise, in an attempt to make sure that there are actionable
Open Document