Diet Pill Advertisements Lie

1011 Words5 Pages
Many people all over the world share the desire to be “beautiful.” To so many of these people, being “beautiful” means being thinner and more muscular. These people go about reaching their weight-loss goals many different ways, but one of the most appealing approaches are the many diet pills on the market that promise dramatic results quickly and conveniently. These supplements are often advertised as miracle pills that will help anyone shed an unbelievable amount of weight in an unbelievably short amount of time. These unbelievable claims are often false and the products being advertised do not produce the promised outcome and often put consumers at serious health risks. Part of the multi-billion dollar diet pill scam involves the “before and after” photos used in advertisements. Diet pill advertisers often show “before” and “after” photos of people whose bodies and lives have allegedly been transformed radically all because of some wonder pill. These photos are often printed with a seductive tagline or testimonial, to convince consumers that this to can be them, if they just buy and take this product. San Diego lawyer Tom Macaluso reveals how advertisers really get the “before” photos, he says, “They encourage models to eat like pigs for a few weeks at a time. That’s how it’s done,” they are also encouraged to wear unflattering clothes and no makeup on the day of the photo shoot (Big Fat Lie). The “after” photos are also false, the paid models hired by the diet pill companies “are often secretly offered diet coaches and personal trainers to guarantee weight loss,” according to FTC chairwoman Deborah Platt Majoras (Big Fat Lie). These photos are sending the message to consumers that you can’t really be happy till you’ve taken their product and become thin. The diet pill companies use paid models and fake testimonials to sell their products by using them to

More about Diet Pill Advertisements Lie

Open Document