Diamond Jewellery Case Study

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Mielke wants to expand her business worldwide and also to show every woman to become more confident from inside to outside. She clearly reflects that women can be a good entrepreneur. The H&B used many strategies to keep its business successful. The following are some of their strategies:  To provide world class authentic jewellery.  Skilled and trained workforce to work as well as H&B treats their customers as guests.  Presenting soon-to-be bride with something blue or her mother with sparkle ball earrings was very attractive strategy.  Good relationships maintenance with Tacori to distribute their diamond collection provides better understanding about the fine diamond jewellery and its inventory management which in future open doors for…show more content…
Pros: 1) More variety in designs which help to have more collection for current customers and also attract to new ones. 2) Improvement in design according to the change in customer taste. With the previous sales record easy to understand the age-section and their preferences. 3) Not just restricted to one range of product, can design jewellery which can be used frequently for diffent purposes. Cons: 1) More risk for business as H&B is not much popular and competition is high in this industry 2) Might not be as good as previous collection, because sparkle collection of earrings was much liked by the all age groups. • Building the brand. Pros: 1) Increase in sales because people trust branded products more and prefer to try them. 2) Provide worldwide customers if the brand is more popular and good at customer reviews. 3) Secure from copying of designs, this is the major problem faced by every designer product because low budget businesses provide replica to the customers at low prices. Cons: 1) Less focus on other effective factors like price, quality and age group which also help a business to connect with a wider consumer

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