Design and Methodology Essay

688 Words3 Pages
DESIGN AND METHODOLOGY Design it becomes apparent that the development of theory and methods is itself also shaped by cultural, historical, and social conditions. Thus the first step in dealing with design theory is to turn one’s attention to epistemology. SEMIOTICS AND DESIGN Design fulfills communicative functions. And designers always focused on the practical functions of products and the social functions of products . Chairs provide a vivid example of how product designs must do more than satisfy demands. Besides the question of what kind of sitting is concerned .design always has to deal with the connotations the word sitting can also contain. Roland Barthes (1967) state that fashion, has two meanings: practical utilization and rhetorical statement (“for cocktails, the little black dress”). The things of nature speak to us; those that are artificially constructed must be given a voice, , the designer must understand these languages; then, he must be able to teach the objects to speak. Once we understand this, we can recognize the respective shapes of lives in the shapes of objects . A SHORT HISTORY OF SEMIOTICS Plato presented a number of semiotic discourses, and the distinctions between the following words can be traced back to him: - sign (semeion), - meaning of the sign (semainomenon), and - object. Aristotle used semiotic concepts. He proceeded from Plato’s discourses and developed a theory of phonetic and written signs. In today’s form of semiotics, two directions have had predominant influence: semiology and semiotics .. Charles William Morris (1901–1979) picked up on the studies by Peirce and John Dewey (1910) to formulate a behavioristic approach to semiotics. He discerned the behavior of signs . In his programmatic work, Foundations of the Theory of Signs (1938), he distinguished three semiotic dimensions: - the syntactic
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