Demand Elasicity Essay

6889 WordsDec 21, 201128 Pages
TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY Marketing Management In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether this strategy is able to bring back the style image of Titan back. This all exercise leads to the conclusion that Titan is on a path of Fortification Contents * Segmentation based on user category: * Secondary Information and Critical Analysis * Titan third-quarter net jumps 28% to Rs 1.9 cr * THE TATA BUSINESS EXCELLENCE MODEL (TBEM): * 1. The Leadership criterion checks how senior leaders create leadership system based on * 2. The Customer and Market Focus checks how the company determines customer groups, key * 3. The Strategic Planning criterion examines how the company develops strategic objectives, * 4. The Information and Analysis criteria check whether the organisation has key metrics in place * 5. The Human Resources Focus checks the appraisal system, the work environment, and the * 6. Process management examines the product design, production and delivery process, and lessmore LinkCitationEmailPrintFavoriteCollect this page TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY BACKGROUND Overview of the Indian Watch Market: The watch market in India recorded an approximate volume turnover of 23 million units

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