Dell Starbucks Financial Analysis

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Starbucks and Dell FRL 433 Professor Kash May 31, 2012. Marcos Melendez Claudia Reyes Wilson Szeto Sin Yi, Wong ------------------------------------------------- Starbucks Inc. Introduction. Starbucks Corporation (SBUX), incorporated on November 4, 1985, is a roaster, marketer and retailer of specialty coffee, operating in more than 50 countries. Starbucks purchases and roasts whole bean coffees that it sells, along with handcrafted coffee and tea beverages and a variety of fresh food items, through Company-operated stores. The Company also sells a variety of coffee and tea products and licenses its trademarks through other channels, such as licensed stores, grocery and national foodservice accounts. In addition to its flagship Starbucks brand, its portfolio also includes Tazo Tea, Seattle’s Best Coffee, and Starbucks VIA Ready Brew. Starbucks stores offer a choice of regular and decaffeinated coffee beverages, a broad selection of Italian-style espresso beverages, cold blended beverages, iced shaken refreshment beverages, a selection of teas, packaged roasted whole bean coffees, and a variety of Starbucks VIA Ready Brew soluble coffees. Starbucks stores also offer a variety of food items. Food items include pastries, prepared breakfast and lunch sandwiches, oatmeal and salads, as well as juices and bottled water. Starbucks does hold a great share of international consumers and provide premium coffee to those selected countries. Consumer packaged goods includes both domestic and international sales of packaged coffee and tea to grocery and warehouse club stores. It also includes revenues from product sales to and licensing revenues from manufacturers that produce and market Starbucks and Seattle’s Best Coffee branded products through licensing agreements. CPG operations also produce and sell ready-to-drink beverages which include, among

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