It will also let us track what social platforms are being used the most, therefore enabling us to tailor our deals to our consumers. Recommendation: Have a dedicated employee (or employees) monitor Twitter and Facebook feed. They should be able to quickly respond to concerns our consumers have, as well as be personable and friendly. We would like the social media employees to be an extension of the brand, building trust with our consumer. Recommendation: Tailor a Pinterest Board to draw consumers in and extend our market.
For example it states for the suppliers that “Employment is freely chosen”, “Working conditions are safe and hygienic” These principles are intended to guide your decision-making and workplace behaviour. Ideally, a code of ethics will significantly impact your work practices, because you will follow the principles when at work, but how much impact a code has depends on how your company uses it. http://www.bodyshopinfo.com/assets/c_of_c_suppliers.pdf http://www.bodyshopinfo.com/assets/c_of_c_employees.pdf Body Shop state on their website “we've helped to raise funds and global awareness of domestic violence. Since 2004, over £4m has been donated to local partners who fund the prevention, support and protection of abused women and children” http://www.thebodyshop.co.uk/values/DefendHumanRight.aspx. Body shop are defending human rights through complying with laws and giving better working conditions, and reasonable hours to work.
Why did designing a database that would capture customer equity present a challenge for Wachovia’s marketing team? Our values should guide every conversation we have, every decision we make, and every interaction we have among our team members and with our customers. Our values should anchor every product and service we provide and every channel we operate. If we can’t link what we do to one of our values, we should ask ourselves why we’re doing it. It’s that simple.
Unit 3 Assignment AB221-01: Customer Service Alicia Turner Kaplan University Professor: D. Butler November 25, 2012 Customer Service and Customer Loyalty The business industry has begun to focus on their customers’ satisfaction and loyalty more so now than ever before. Many companies have developed plans on loyalty metrics. The best and most effective way to design a website that would affect customer loyalty and satisfaction will be demonstration in this paper. When it comes to becoming profitable from a company website, one of the most crucial things is creating a design that will involves long and short term goals. This can determine customer satisfaction because this plays a major and critical role in determining customer
The type of influence tactics that can be used throughout KFF are proactive influence tactics. The tactic I would use the most across all the different managers is collaboration. This will allow for the consultant and staff to build a healthy working relationship. To get complete buy-in from the CEO for the steps KFF needs to make to have the change initiative a success I would use rational persuasion. Giving her all the fact will allow Kathy Kudler to make a good decision about what steps KFF needs to make from top to bottom to allow the new software to be accepted throughout the organization.
CPI found these personal connections gave them needed insight to their customer’s problems and helped them rebuild their pipelines. 2) Be proactive. By taking a leadership role in the training industry, CPI was well positioned to help their clients learn about new sources of funding as well as keep abreast of the latest legislation. This outreach led to unexpected benefits: web sites and bloggers began writing about their efforts, which in turn increased their web site traffic. 3) Make sure you build upon your successes.
LinkedIn can help individuals stay connected to the professional community and learn more about organizations that interest them. It is a site that is used by individuals, groups, and organizations all over the world. Linkedin was established in 2003 and continues to grow and assist organizations in reaching new horizons through professional social networking. LinkedIn operates the world’s largest professional network on the Internet with more than 175 million members in over 200 countries and territories ("LinkedIn", 2012). Servicing so many professionals from so many parts of the world, LinkedIn has to be available in various languages to suite everyone's needs.
A specific example of how internal innovation affects the four functions of Sony management is that they use a program called SharePoint Server that allows employees to have access to other employee's ideas as well as in-house expertise (Microsoft, 2010). By using this type of social media, Sony promotes internal innovation. Sony also organizes personnel by grouping those with similar ideas on projects together. Management leads these personnel and monitors progress to meet deadlines placed on the Company. Management controls internal innovation by ensuring personnel are following proper instructions and procedures (Microsoft,
Where UDR’s competitors Sun Recycling and PJ’s Recycling have over 1800 unique website visits took. This is mainly due to the fact that both of UDR’s competitors have strong marketing tools in place to drive new traffic to their website. Webfoot conducted an in depth survey of internet users from UDR’s target market area to better understand how UDR ranks against their competitors. In almost every category UDR’s competitors scored higher. The below comparative analysis is a breakdown of the features that each of UDR’s competitors website has in relations to UDR’s current website.
Organizational Ethics ETH/316 Peter Fortuna 12/17/14 In this paper I will discuss the ethics of the organization I chose as well as how the ethical principles address the organizational issues, discuss how external social pressure influences organizational ethics, how these issues are relevant to personal and organizational decisions, as well as the relationship between the legal and ethical issues. In the last few years technology has become a big part of society, it only takes seconds of someone posting about a company online for thousands of people to see this information, whether it is bad or good. Due to social media having this big influence on people, organizations are under more pressure to consider what the social expectations will be when making a decision or even what information they put out. Social pressure has increased dramatically for businesses since it has become so much easier for information to spread. One company that is well known as the number one ethical companies is Starbucks.