Dell Marketing Strategies Assignment

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Dell Marketing Strategies Assignment (Case Study Solution) This includes Industry Analysis of Dell, PEST Analysis of Dell, SWOT Analysis of Dell, Recommendations for Future Strategies This is a sample paper. If you like to order your own paper, please Click Here Executive Summary In the last two decades, there have been numerous changes to the computer demands of the world requiring manufacturers to adopt radical changes to their processes. For most manufacturers, the need to adopt a more open approach to assembling their products has been the answer to meeting the needs of the consumers. Yet, in order to ensure that the competitiveness of the market remains in their favour, manufacturers need to maintain the quality that consumers want with low costs. Report Introduction The changing dynamics of the personal computer (PC) industry has prompted changes from all manufacturers competing in the market. On one side lies the increasing demand by the consumers, which has seen PCs become a necessity more than a privilege. On the other side, the increase in manufacturing organizations has resulted in an increase in competition, prompting a reduction of prices. In link with the second factor is that need for organizations to find cost-effective ways of manufacturing their components and products, in order to raise revenue for growth, research and development. Industry Sector Analysis The PC industry is one of the highly competitive ones in the world, with numerous large organizations main players in the market. The fight for new customers and markets is more than ever, prompting organizations to take steps into implementing new ideas and innovating to exploit the demands of the consumer and expand the reach of the organization. Cost and quality have played a big part on the sales of all the major players in the PC industry. This has prompted a massive overhaul in
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