The value it provides for merchants is reaching the minimum number of customers the merchant need in order to offer a win-win deal! This avoids the risk of not getting enough customers for a certain deal. Furthermore, it gives the merchants valuable data about potential customers and their profiles. This makes it easy for them to create personalized offers to target them when necessary. The value it provides for customers is the attractive deals they find while on the go.
Computerised accounting system can benefit small business because all the transactions can be made by computer. Small business owners face the task of ensuring their accounting procedures are as accurate and efficient as possible. The best method they could use is computerised accounting system that can help them to record transactions more quickly than any manual processing. Complexity, value and volume Computerised accounting system can benefit them because it is an automatic document production, speed, accuracy and update information. Cost savings can be computerized accounting programs reduce staff time doing accounts and reduce audit expenses as records are neat, up-to-date and accurate.
1-7). If the marketer understands consumer needs: develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily.”(Armstrong & Kotler, 2011, pp. 1-7). McBride Financial Services needs to look closely at the customers and pay attention to what the customer is asking for. “Examine five core customer and marketplace concepts: (1) needs, wants, and demands; (2) market offerings (products, services and experiences); (3) value and satisfaction;
Technology can create efficiencies in the business process that allows for lower cost and a competitive edge. Also applying on line ordering, research, order tracking, and banking services on line will allow our corporation to rise above companies with less technology. Technology such as email systems, hardware, internet, and telephone systems are all integral pieces in running any business successfully. Conclusion The entire McBride Financial Service marketing plan when implemented will host rewards of increased business to the corporation. Once the marketing plan is launched the market research will define the market best suited to target.
Lean’s solution provides benefits to outsourcing buyers. They include: ￼￼ Providing great value because the outsourced supplier can complete the work more efficiently and with higher quality Giving the supplier more flexibility to craft a better solution. Some suppliers use formal outsourcing models, which limits their flexibility. Focusing the supplier’s attention on the value the customer is looking for. By working backwards from the end state of the customer’s value, the supplier is able to design the process and then drive to that value.
Customer loyalty programs are extremely popular among retail. The primary features in a customer loyalty program should be make it easy, make it meaningful, make it intelligent, and make it engaging. If the loyalty program is not easy, customers won’t use it. Customers need more than the occasional freebie to feel it’s worthwhile. Make it intelligent by gathering information to better serve the customer.
Fast delivery is the value proposition of Dominos to its customers. This is achieved by the store locations, service of the meticulously trained employees and the ability to deliver on the promotional promises. Domino’s value proposition offered customers strong appeal and uniqueness (timely and reliable delivery at low cost). Customers valued the speed and service over the quality of the product. (Although David Brandon made significant improvements in the quality of the product during his tenure as CEO.)
Current Strategy Analysis: Superior customer service compared to rivals: Avon has gained an outstanding reputation as the best direct seller of beauty products. Through the continued efforts and achievements of its Sales Representatives Avon is now known worldwide. Avon's core competence has mainly been through direct selling. Avon also keeps its superior customer service in other ways of distribution such as the Internet and in the department store sales by having a timely and correct order delivery, one on one information exchange and sincere professional advice and service in department sales. Wider geographic coverage
There are four key sources for Walmart’s competitive advantages: Successful Vendor relationship, efficient communication network, Value employees’ most, and efficient operation management which all leads to one thing- Low cost. Walmart is a no-nonsense negotiator and deals with suppliers who would give them goods at the lowest prices which leads to efficient purchasing. Walmart emphasizes a lot on customer and employee satisfaction which gives them the edge over their competitors, Walmart has its way of motivating its employees by sharing the financial numbers with them and its profit sharing scheme. Another important advantage Walmart has is that it believes in relentless cost control, from its top level management to its associates. Walmart has the most efficient operation management: it has a hub-and-spoke distribution network across the country and has its own warehouses
They realize that selling popular keywords is valued. Bargaining power of Suppliers Beside Google’s big market share, suppliers trust Google’s ad system as reliable source of income. Threat of substitute Products and Services There is now other suitable substitute for search. Organizing information and conducting searches like Google do is for near future business with no threats. Beside that number of Internet users worldwide is rapidly increasing.