Dell Case Study

1438 Words6 Pages
Dell Case Study I. Case Abstract. Dell was found in 1984 by Michael Dell a student at the University of Texas with $1000 of capital and the company named as PC’s Limited. Dell is a multinational computer company that had ever ranked in the first place in computer sales in the world for several years. Dell’s strong and revolutionized strategy of direct selling computers to the customer increase its success in the computer companies’ field providing it with a competitive advantage. While other company sell computer through a variety of retail channel, Dell focus on direct selling so that the inventory cost will be eliminated and Dell can offer computer to the customer with a cheaper price. However, market share of the dell computer company keeps decreasing over the year and in 2010 dell already in the third place behind HP and Acer. Moreover, the netbook and laptop industry is changing rapidly as cloud computing and mobile devices are replacing PC especially in tablet that keep growing rapidly and make an impact on PC and laptop sales. II. Vision “It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us-our customer needs, the future of technology, and the global business climate. Whatever changes the future may bring, our vision-Dell vision- will be our guiding force.” Too vague: Uncertain, there is no clear goals on the company will be in the future. Too broad: applicable in every industry. III. Mission “Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectation of highest quality; leading quality; competitive pricing; individual and company accountability; best-in-class service and support; flexible customization capability; superior corporate citizenship;

More about Dell Case Study

Open Document