Dell Case Study

346 Words2 Pages
1. List ways that Dell conducts research on its customers to continually improve products and services. 2. What are the features of Dell’s research? 3. What is Dell’s unique selling point? 4. What are the strategies Dell use to generate revenue? 5. What does return on investment mean in relation to Dell’s marketing campaign and how is it measured? 6. Identify three external threats and two internal weaknesses that Dell could face. 7. What types of information can a business gather from its internal systems about its customers to assist in the planning process? 8. List four ways environment scanning can be conducted to look for information. 9. Describe qualitative and quantitative research and provide three ways research could be conducted. 10. How could the Australian Bureau of Statistics assist with the research process? 11. What is a business opportunity? Provide two examples. 12. What is a business threat? Provide one example. 13. What does the Pareto Principle mean? How could your business use the Pareto Principle to grow market share of a product? 14. True or False? a) As a result of increased competition, the lifespan of business opportunities in the marketplace is increasing. b) The success of a new opportunity is always measured in terms of profit. c) It is important that any new product or service is assessed at each stage of the development process and should not proceed to the next stage until it has met the specified requirements. d) If a number of new product or service ideas are developed, the ideas should be ranked against criteria to determine the best idea. e) A marketing information system is available as a software package. 15. Describe how Ansoff’s Matrix is used to develop new opportunities with a range of strategies. 16. Break-even Analysis: Calculate the break – even point for ice-cream sales. Ice-creams are bought

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