Define Values. Critically Evaluate “Allport Vernon” Classification of Values

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Define values. Critically evaluate “Allport Vernon” classification of values. How values affect the Business processes. Ans: - Value represent basic convictions that “a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence (Rokeach, 1973) A value is “Concept of the desirable, an internalized criterion or standard of evaluation a person possesses. “Values are ideals that guide or qualify your personal conduct, interaction with others, and involvement in your career”. Like morals, they 1 help you to distinguish what is right from what is wrong and 2 inform you on how you can conduct your life in a meaningful way. Gorden Allport combined psychology and social ethics in his own view of humanistic psychology. He was one of the very first American psychologist who studied personality traits and he influenced many other significant personality theorists. It is a psychological tool designed to measure personal preferences of six types of values :- Evaluation of Allport Vernon’s classification of values:- 1. Theoretical: - Interest in the discovery of truth through reasoning and systematic thinking 2. Economic: - Interest in usefulness and practicality, including the accumulation of wealth 3. Aesthetic: - Interest in beauty, form and artistic harmony. 4. Social: - Interest in people and human relationships 5. Political Interest in gaining power and influencing other people. 6. Religious: - Interest in unity and understanding the cosmos as a whole Allport agreed that personal philosophy of life related to values is a core feature of personality. As per his belief individual personality was evolving structure within an individual psychophysical system that determined characteristic behaviour and thought. He defined traits as structures within a
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