The Four Imponents Of Attitude

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An attitude is defined as a persistent tendency to feel and behave in a particular way towards some object. It is predisposition representing an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or even an event. People can also be ambivalent towards an object, which implies that they may simultaneously possess both positive and negative attitudes toward the item in question. Attitudes comprise four components: feelings, cognition, behavioral and evaluation. Feelings refer to our attitude with respect to focal objects such as fear, anger, etc. while cognition pertains to our beliefs, expectancies and perceptions which are relative to the focal object. The behavioral

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