Decentralisation in Zambia Essay

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Business Management Study Manuals Advanced Diploma in Business Management STRATEGIC MARKETING MANAGEMENT The Association of Business Executives 5th Floor, CI Tower  St Georges Square  High Street  New Malden Surrey KT3 4TE  United Kingdom Tel: + 44(0)20 8329 2930  Fax: + 44(0)20 8329 2945 E-mail: info@abeuk.com  www.abeuk.com © Copyright, 2008 The Association of Business Executives (ABE) and RRC Business Training All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, electrostatic, mechanical, photocopied or otherwise, without the express permission in writing from The Association of Business Executives. Advanced Diploma in Business Management STRATEGIC MARKETING MANAGEMENT Contents Unit 1 Title Planning and Strategy Introduction The Planning Process Developing Plans Strategic Planning The Marketing Function, Objectives and Strategy Introduction Marketing and Markets Basic Concepts of Marketing Marketing Objectives Marketing Strategy Marketing and Strategic Choice Introduction Organisational Stance and Positioning Ansoff's Four Strategic Options Porter's Generic Strategy Model Profit Impact on Market Strategy (PIMS) Boston Consultancy Group Matrix (BCG) General Electric Business Screen (GE) Other Portfolio Models The Role of Marketing Models Strategic Choice Implementation of Strategies Analysing the Marketing Environment Introduction Situational Analysis SWOT Profile The Internal Environment The External Environment Marketing Information Introduction Managing The Information Flow Marketing Research Page 1 2 2 6 19 29 30 30 34 38 46 53 55 56 61 64 66 67 72 75 77 78 86 93 94 94 100 102 107 123 124 124 130 2 3 4 5 Unit 6 Title Auditing the Marketing Mix Introduction Approaching a Marketing Audit Auditing the Product Portfolio The Strategic Role of

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