Dddddd Essay

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The Mad Science Group 1. The case provides 3 individual expansion strategies the company is considering. Discuss the advantages and disadvantages of each strategy. “Franchising emerged as a business model that would allow Mad Science to expand without requiring substantial investment.”( Current Operations) A further development, Mad Science Group focused on brand building and entering several partnership agreements. Scholastic Press had published 12 Mad Science books with toys and workbooks through an exclusive deal. With a further view, they have to expand their selling network to 10,000 retailers all over the world. In other hand, Mad Science Group co-operates with Kennedy Space center to provide a 3-D animation and live actors to children to learn about the science. Otherwise, Mad Science Group sets up a production company to supply the science shows in a large area through city to city, and at while, they are thinking of moving science show into the television. They also want to create it as a successful TV-series, so that they can release related attendant merchandising to expand their company business. For Mad Science Group’s further growth, they could develop their businesses in Canada and U.S. area with signing franchising agreement, but they should focus on the service gap. They also can grow their businesses in the international market or hold on developing the non-franchising activities. The first expansion strategy is franchisee partnership agreement. Its advantages are that can expand quickly without substantial investment and make an unexpected advertising impact. Obviously, its disadvantages are that cause their services providing and time of not neat. It will also hard for Mad Science Group to maintain their service quality. Secondly, they had published 12 Mad Science Books with toys and workbooks and want to expand to 10,000 retailers

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