Dairy Market World

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KANTAR WORLDPANEL DAIRY TALK 8 . 5 . 2 0 1 3 | 8 : 3 0 AM – 11 : 0 0 AM | S h e r a t o n Saigon © Kantar Worldpanel VIETNAM DAIRY MARKET THE MILKY OPPORTUNITIES Urban 4 Key Cities and Rural Vietnam – Updated to FY 2012 © Kantar Worldpanel VIETNAM DAIRY MARKET: THE HOTEST IN THE REGION! 2012 vs. 2011 China (urban national) 14 11 4 NOT ONLY BY PRICE, VIETNAM DAIRY MARKET IS ALSO DRIVEN BY REAL DEMAND INCREASE URBAN 4 CITIES South Korea Malaysia (peninsula) Philippines (national) Taiwan Thailand (national) Vietnam (4 urban cities) Vietnam (Rural) FMCG growth 7 5 RURAL 7 5 4 9 29 11 11 25 6 15 10 31 26 16 15 15 28 15 22 11 15 12 2010 2011 2012 2010 2011 2012 26 Dairy growth Volume change % (units) Value change % Source: Kantar Worldpanel – FMCG excluding Gift 3 © Kantar Worldpanel URBAN: INCREASED DEMAND FOR FUNCTIONAL PRODUCTS Functional products are growing very fast in both value and volume. The bubble sizes represent the value contribution to dairy – 2012 80 70 60 50 40 Functional DKY Infant milk Pwd (*) DKY regular UHT/ sterilized milk Functional liquid milk Value change % (2012 vs 2011) Adult milk Pwd Kid milk Pwd (*) 30 Cup Yogurt 20 10 Pasteurized milk 0 Condensed milk 0 10 20 30 40 50 -20 -10 -10 Cheese -20 Volume change % (2012 vs 2011) Source: Kantar Worldpanel – Household Panel (Vietnam 4 key urban cities) – Dairy excluding gift (*) Baby Panel (HCMC & HN) – Kids 0-6 years old © Kantar Worldpanel RURAL: MOST DAIRY PRODUCTS BLOSSOM The bubble sizes represent the value contribution to dairy – 2012 60 50 40 30 20 10 Functional liquid milk UHT/ sterilized milk DKY regular Infant milk Pwd Cup Yogurt Value change % (2012 vs 2011) Adult milk Pwd Condensed milk Kid milk Pwd 0 -20 -10 -10 0

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