Dairy Essay

28869 WordsFeb 13, 2012116 Pages
Dairy: Food for Life A S T R AT E G Y T O P R O M O T E I R I S H M I L K & DAIRY PRODUCTS 2008 - 2012 Dairy: Food for Life A Strategy to Promote Irish Milk & Dairy Products 2008 - 2012 Table of Contents Acknowledgement Chairman’s Foreword Chief Executive’s Foreword Executive Summary 4 5 6 7 Section 1 Section 2 Section 3 Section 4 Section 5 The National Dairy Council: From Past to Present Overview of the Irish Dairy Industry The Changing Market Landscape for Irish Dairy Products NDC’s Vision, Mission, Values and Strategic Objectives NDC’s Work Programmes 2008 – 2012 5.1 Advocacy & Communications Programme 5.2 School Milk & Dairy Programme 5.3 Marketing & Promotion Programme 5.4 Issues Management Programme 5.5 Nutrition Programme 5.6 Accountability & Corporate Governance Programme 19 24 34 47 51 53 56 59 62 65 68 71 73 Section 6 Section 7 NDC Investment Programme What the Strategy Aims to Deliver Glossary 76 2 A Strategy to Promote Irish Milk & Dairy Products 2008 - 2012 List of Tables and Figures Executive Summary Table 1(a): Table 1(b): Figure 1: Figure 2: Table 2: Table 3: Table 4: Main Report Table 1.1: Figure 1.1: Figure 2.1: Table 2.1: Figure 2.2: Figure 2.3: Figure 2.4: Table 2.2: Figure 2.5: Table 3.1(a): Table 3.1(b): Figure 3.1: Figure 3.2: Figure 3.3: Table 3.2: Figure 3.4: Figure 3.5: Figure 3.6: Figure 3.7: Table 3.3: Table 3.4: Figure 3.8: Table 3.5: Figure 4.1: Figure 5.1: Table 5.1: Table 5.2: Table 6.1: Table 7.1: Table 7.2: National Dairy Council Promotions – Highlights Evolution of Role/Remit of International Comparable Models Dairy Food Exports (1998-2007) The Irish Dairy Sector (1960-2006) The Utilisation of Milk in Ireland The Distribution of Dairy Farms by Size – 2006 World Dairy Prices (2006 & 2007) Projected Population Growth (2007-2050) Geographic Distribution of Dairy Farms Performance of

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