D1 Unit 3

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Unit 3: Introduction to Marketing Name: Kevin Snaterse Assessors: L.Szanati and A.J Diependaal Class: 1IBS1 http://www.marketingteacher.com/Lessons/lesson_what_is_marketing.htm Task 1 1.1 Describe the concept and principles of marketing. a) Provide two definitions of marketing. 1: The management process responsible for identifying, anticipating and satisfying customer requirements profitably. 2: Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. b) Identify the broad aims of organisations of the private, public and…show more content…
Use for this task Subway and McDonalds. The marketing concept of the Subway is based on the idea that they can best meet their objectives by concentrating on customer needs and satisfying those needs better than competitors. Principles of the Subway • Understanding consumer needs. Markets change rapidly and so it is essential that organisations constantly look for new product and market opportunities. The Subway is constantly promoting new sandwiches. The Subway is listening to the consumers what for sandwiches they want. • Keeping ahead of competition. Its very important that the subway is using discounts before the competitor is using a good discount for consumers. So the Subway must constant keeping attention to the competitors. • Communicating effectively with consumers. The Subway wants to know what the customers wants. So the Subway has folders and customers can write on that folder and write what they want and what the best sandwich is. And they can write ideas for the Subway. Like ideas for better discounts if you eat twice a week at the…show more content…
The customers wants always a good product (food). It must also be always clean in the McDonalds. If the customer has a dirty table the customer will not accept that. So the people that works in the McDonalds must observe everything. McDonalds use of course a lot of marketing. They promote a lot on the television. McDonalds has a good promotion because almost every kid loves to eat and playing in the McDonalds. The McDonalds has almost always a place for the children to play. Every 2 weeks the McDonalds promote a new hamburger. They a constantly promoting their

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