D1 Bus 330

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Ashford 2: - Week 1 - Discussion 1 Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated. | Role of the Marketing Function | What is the role of the marketing function in business? In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts. Guided Response: Review several of your peers’ posts and identify activities of the marketing department they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the marketing function. ANSWER: What is the role of the marketing function in business? The role of marketing function in business is critical for any business or company because without marketing the business will either make or break the company. Marketing plays a central role in creating, communicating, and establishing the value for the business. It helps a firm in creating value by better understanding the needs and wants of its customers and providing them with products and services that they can use. What are some activities of the marketing department? Marketing department have several activities because this department is the one who really makes the company and attract the customers and consumers. I believe the marketing activities are nothing but how they are going to handle the marketing mix in order to market the product or business successfully. There are

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