Cycle and Carriage

4178 Words17 Pages
Content Page S/N Subject Page 1.0 Background History 2 1.1 Introduction 2 1.2 Situations Analysis 3 - 4 1.3 Objectives 5 2.0 Evaluating the External Environment 2.1 Opportunities 6 -7 2.2 Threats 7 - 8 2.3 External Factors Evaluation 9 3.0 Evaluating the Internal Environment 3.1 Strengths 10-11 3.2 Weaknesses 11-12 3.3 Internal Factors Evaluation 13 3.4 Key Financial Ratio Analysis 14 4.0 Long-Term & Short-Terms Objectives 15-17 5.0 Current Strategies 17-19 6.0 Recommendations & Justifications 20-22 7.0 Conclusion 23 8.0 References 24 9.0 Appendix 25-27 1.0 Background History The Cycle & Carriage was founded in 15 June 1899. By two brothers, Chua Cheng Tuan and Chua Cheng Bok in Kuala Lumpur, Malaysia as Federal Stores, providing bicycle-repair services and selling everything from tobacco and guns to golfing equipment. During the same year, they started selling everything from soap to writing paper and simple machine parts. C&C setup more outlets in Singapore and Malaysia during 1916. In 1926, they move their headquarters to Singapore and began to sell bicycles, motorcycles and cars. Regardless of rapidly changing environment, the flexibility to adapt and grow through their steadfast commitment to achieve excellence in their products and services, and efficiency in their operations, which are still assurances of C&C till this day. 1.1 Introduction In August 1999, Cycle and Carriage (C&C), Singapore’s third-largest car distributor, reported better than expected profits for the first six months of the year. Two years later, buyers of MERCEDES-BENZ, MITSUBISHI, AND PROTON CARS-the major brands distributed by C&C – had come back to the market. During first-half of the year, sales

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