The company will have to forge alliances with partners to participate in the loyalty program which will affect the sales department as well as upper management. Operational The loyalty program should be functional during the times that the company is open for business. It should passively collect customer data as customers swipe their loyalty cards during transactions. The system should make reports available to management so that they can focus on reducing the cost of orders and stock-outs while increasing customer purchase behavior with targeted offerings.
Unit 3 Assignment AB221-01: Customer Service Alicia Turner Kaplan University Professor: D. Butler November 25, 2012 Customer Service and Customer Loyalty The business industry has begun to focus on their customers’ satisfaction and loyalty more so now than ever before. Many companies have developed plans on loyalty metrics. The best and most effective way to design a website that would affect customer loyalty and satisfaction will be demonstration in this paper. When it comes to becoming profitable from a company website, one of the most crucial things is creating a design that will involves long and short term goals. This can determine customer satisfaction because this plays a major and critical role in determining customer
The operational audit studies the specific parts of an organization with the purpose of measuring its performance. Performances are measured in terms of effectiveness and efficiency such as auditing shipping and receiving or the sales departments. The benefit of these types of audits can positively affect the profitability of the organization. The financial audits, which we are doing, consist of auditing financial statements. The purpose of the financial statement audit is to ensure the entity being audited is preparing the financial statements in conformance with General Accepted Accounting Principles (GAAP).
1-7). If the marketer understands consumer needs: develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily.”(Armstrong & Kotler, 2011, pp. 1-7). McBride Financial Services needs to look closely at the customers and pay attention to what the customer is asking for. “Examine five core customer and marketplace concepts: (1) needs, wants, and demands; (2) market offerings (products, services and experiences); (3) value and satisfaction;
Bank of the West states in the ad that they are El Paso’s largest home-owned bank, with this fact they are establishing there ethical appeal and credibility as a bank and as a member of the community. The advertisement mentions El Paso and the people of El Paso to convince you that the bank works as a community to change the reader’s ideology that the reader runs their bank account not the bank. People tend to believe who they respect and what a better way to get a respected from the readers than to say things that will appeal to the reader’s background. In the advertisement makes declarative sentences in their ad making Bank of the West seem confident in what the bank has said in their advertisement Bank of the West’s advertisement chose specific phrases as a technique to persuade the people of El Paso that they
This expression is also used as a general evaluation of a firm's overall financial health over a given period of time, and can be used to compare related firms across the same industry or to compare industries or sectors in aggregation. While evaluating financial performance for our companies we can take help of the financial ratios as well. According to Barron the performance of a business enterprise is affected by its strategies and operations in market and non-market environments. (Baron, 2000) Financial ratios are an important element in determining the performance of an organization. Financial ratios should be analyzed by a professional accountant.
The pro forma statements are commonly used when applying for a business loan. Typically, the investor will require a business owner to submit a pro forma statement with the loan application. Company’s carrying inventory must have a pro forma statement that would show the impact of the amount borrowed on the current assets and will also show the liabilities on the current balance sheets. This provides management with realistic numbers of the amount of cash required by the company. There are a wide variety of ways one can benefit from the pro forma
Financial Statement Paper P Agnes Pierre Louis ACC/280 September 26, 2011 Minh Truong Financial Statement Paper In today’s business world it is required to keep an accurate account for assets and liabilities of each company. Good and ethical accounting practices can build the base for a strong and profitable company if the information is used properly. The definition of accounting is obvious but one most know the purpose of accounting which will be covered in the following paragraphs. There are four financial statements that are prepared by companies in today’s society as a form of reporting accounting companies. Those statements are income statement, retained earnings statement, balance sheet, and statement of cash flows.
Using what you've learned from the interview and your research, analyze the customer service environment at this company. How can customer service be improved? What are your recommendations to this company based on what you've learned? One of the major characteristics of a retailing business is direct contact with the ultimate consumers. There are so many factors that make retailing business a success.
Furthermore, it is also used later in the acquisition of new business and the retention of the customer. Verizon uses this information to determine the quality of customer, how many lines they qualify for, how much (if any) security deposit is required. Meta data is then collected about their habits; purchases both within and without Verizon, data usage, form of data used, etc. This information is part of the last example in the previous paragraph, customer information. This is the information that is most important to the profitability of the company and therefore needs to be the most secure.