Customer Satisfaction In Hyundai Motors

2997 Words12 Pages
EXECUTIVE SUMMARY A study on customer satisfaction level towards the product and service provided by RAM HYUNDAI PVT LTD,CHENNAI. The need for this study emerged to find out the reason for the sales which was gradually falling from the start of 2011. The idea of the case study is to learn whether the customers were treated well,whether customer’s problem are solved with utmost care and how relationship is been maintained between the dealer and their Customers. A market survey was conducted among 100 customers of RAM Hyundai at Chennai.The data were collected from varied categories of respondents.It was found that most of the customers are giving more importance to different characteristics of the product and service while purchasing and high expectation and rating for essential service from RAM Hyundai. RAM Hyundai should make necessary changes in services offered according to the customer expectation and satisfaction in order to retain the existing customers for servicing and to generate new customers for years. Employees of RAM Hyundai should be trained in customer service so that they can provide professionalized service to the customers. INTRODUCTION As organizations become increasingly customer focused and driven by demand, the need to gain customer loyalty and retain their loyalty is critical. Customer satisfaction is the most effective way to achieve customer loyalty. Customer satisfaction and customer loyalty share many similar traits. Customer value is the customer’s perception of the ratio of benefits to what he or she gives to obtain those benefits. Increasing competition, ever growing market, easy availability of the finances and increasing population of young executives, with huge disposable incomes over the past few years has substantially increased the sales in the automobile industry. Also, the competition among the dealers of the

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