Customer Satisfaction a Case Study on Islami Bank and Conventional Bank

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"Customer Satisfaction of an Islami Bank & a Conventional Bank- An Analysis on Shahjalal Islami Bank Ltd & Bank Asia Ltd.” Executive Summary This study critically reviews the customer satisfaction of Shahjalal Islami Bank Ltd. with a comparison to Bank Asia Ltd. on general banking. The most important part of banking activities is general banking activities. A customer mostly deals with the general banking activities. So, to show the customer satisfaction of Shahjalal Islami Bank Ltd. in general banking sector and to compare the results with Bank Asia Ltd, this report has been made. This report is prepared as a requirement of the Internship Program with the major concern in Finance in the Department of ULAB School of Business. This report will also help the organization in attempting to improve the overall service quality. Shahjalal Islami Bank Limited started its journey in accordance with the principle of Islamic Shariah on the May 10, 2001; under the Bank Companies Act 1991. It is an interest free banking business. Bank Asia Limited is one of the leading conventional and commercial banks in Bangladesh. Customers of Bank Asia enjoy interest on various schemes. Though both of the banks is performing and working for the customer satisfaction, there is a difference between it. Every day the customers of both of the banks mostly deal with the general banking section and it is important to satisfy each and every customer. The report deals with the customer satisfaction of both of the banks in general banking section and also showing the comparison of Shahjalal Islami Bank Ltd. with Bank Asia Ltd. i 1. Introduction: Bank is one of the important indicators for the economy. Bank creates and control money-market and promotes formation of capital whereas the industry produces goods and commodities. In a developing country like Bangladesh, banking is a powerful

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