Customer and Supplier Value Chain

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STRATEGIC MANAGEMENT SERIES Management Accounting Guideline CUSTOMER AND SUPPLIER VALUE CHAIN Published by: C A N A D A VA L U E C H A I N A N A LY S I S F O R A S S E S S I N G C O M P E T I T I V E A D VA N TA G E INTRODUCTION Competitive advantage for a company means not just matching or surpassing what competitors can do, but discovering what customers want and then profitably satisfying, and even exceeding, their expectations. As barriers to interregional and international trade have diminished and as access to goods and services has grown, customers can locate and acquire the best of what they want, at an acceptable price, wherever it is in the world. Under growing competition and, hence, rising customer expectations, a company’s penalty for complacency becomes even greater. CONTENTS A strategic tool to measure the importance of the customer’s perceived value is value chain analysis. By enabling companies to determine the strategic advantages and disadvantages of their activities and value-creating processes in the marketplace, value chain analysis becomes essential for assessing competitive advantage. This guideline is addressed to managers, and more specifically to management accountants, who may lead efforts to implement value chain analysis in their organizations. The concepts, tools and techniques presented apply to all organizations that produce and sell a product or provide a service. E X E C U T I V E S U M M A RY PAGE INTRODUCTION THE VALUE CHAIN DEFINED COMPETITIVE ADVANTAGE AND CUSTOMER VALUE THE ROLE OF THE MANAGEMENT ACCOUNTANT THE VALUE CHAIN APPROACH FOR ASSESSING COMPETITIVE ADVANTAGE Internal Cost Analysis Internal Differentiation Analysis Vertical Linkage Analysis STRATEGIC FRAMEWORKS FOR VALUE CHAIN ANALYSIS Industry Structure Analysis Core Competencies Analysis

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