Culture Bias A2 Psychology

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a) Culture bias is a tendancy within psychology theory & research to ignore differences between cultures and impose understanding based on a single culture, mainly weastern. The most significant of which, ethnocentrism. A term used to describe the belief of superiority of ones own culture. The opposite of ethnocentrism is cultural relativism. The idea that all cultures are equaly respect, and cultural research is a way of seeing another way of life. Another main problem within psychology is eurocentrism, where psychologyists place more emphasis on europian theories and research at other cultures expence and in turn on more individualist cultures rather than collectivist. Such problems create an imposed etic of behavior. Imposed itics ignore the cultural context of behaviour creating culture bias as it means observing from a position outside the culture. b) Ethnocenrtrism is often found within the formation and maintenance of RS of social psychology. The social exchange theory (SET) suggests that RS are formed if there are benefits of the relationship (RS) to both individuals and the RS is maintained if those benefits outweigh the costs.Theories such as these are based on studies done with american students, this causes SET to culturly bias as all other cultures are ignored with no account for RS formed in collectivist cultures where arranged marrage would not fit. Since then psychologists have tested such theories of RS cross culturaly to see if they are valid. Gergan (1980) showed little evidence to support such thories as even in european RS valued equality over equity. Moghadden stated that individualist RS are voulentery and teporary where as collectivist RS are obligatory and perminant, Therefore some theories such as SET are seen as ethnocentric, due to the fact some cultures behaviours are not taken into consideration as in some collectevist
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