I believe that we are taking it too far by blaming fast food restaurants for obesity and that it is an individual’s responsibility to take the blame. The first fast food restaurants developed in America in the 1920’s and the United States has grown to have the largest fast food industry in the world. Currently one third of American children are obese or at risk of becoming obese and 67% of Americans are obese. McDonald’s was invented in the 1940’s and has since acquired millions of lawsuits for their extremely unhealthy food. Burger King soon followed in the 50’s and has also received its fair share of lawsuits.
UNIVERSIDAD DE MONTERREY BUSINESS DIVISION ADMINISTRATION DEPARTMENT “McDonald’s and Obesity” Case 2-7 International Marketing Seminar Lic. José Antonio Cano Gutiérrez MJ 02:30-03:45 pm Salón 2406 Alan Vinnie Treviño Carrillo #176876 Cecilia Gutiérrez González #212142 Jorge Adrian Ayala Araujo #239924 .. San Pedro Garza García, N.L. a February 27, 2014 1. SHORT CYCLE PROCESS | Who | McDonald’s, mainly in the USA | What | Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. | Why | About bad habits with food, increases in eating fast food that is high in fat | When | Over the last 25 years | Where | In EUA, Europe, Britain and around over the world even in Japan.
Many of the habits formed during this timeframe will last well into adulthood (Schwarz & Peterson, 2010). One out of every six adolescent is overweight and one out of every three is at risk. Since the 1980’s, the rate of overweight youth has steadily increased. Obesity rates vary by race/gender. For adolescents ages 12 to 19, non-Hispanic black girls and Mexican-American boys have the highest rates of obesity, 29.2 percent and 26.7 percent respectively.
Yatin Patel Noel English 101-132 December 2, 2010 The Future of America is Fat Childhood obesity is quickly becoming a major crisis for children across the nation and around the world. According to the U.S. Department of Health and Human Services, “Approximately 300,000 deaths a year in this country are currently associated with overweight and obesity” (“Satcher”). Also, statistics from the article show that, “Obesity incidences among American children have dangerously climbed from 5% in the 1980s to 15.3% in 2000” (“Fighting”). Schools are partly to blame for childhood obesity because of the high-fat, high-calorie, and sugary food they serve. We have a crisis on our hands with childhood obesity on the rise.
Have you ever thought about the hazardous health impacts caused by the junk food purchased from multinational fast-food corporations such as McDonalds and KFC? Have you noticed the extensively increase of obesity trend in America over the last few decades? Schlosser, the author of the book has given us various clues about the latest trend in the American society. In the past twenty years, more citizens in the US have been classified into the ‘obese’ groups on account of the prodigious amount of intake of the local fast-food, such as chips, fried chicken or the local soft drinks which comprise a large proportion of salt, sugar or other chemical substances. The author also divulged the core reason why more and more citizens are exposed to
Statistics show that today, 2013, more americans can be classified as obese than ever before. This film raises the question of, “how well do we understand what we are consuming when we eat fast food?”. This question remains relevant today. NUTRITION CONCEPTSServing size, sugar consumption and caloric intake are three ideas emphasized in the film. As the title “SuperSize” says, the portions of food being per meal today are a factor in many health related concerns; the obesity epidemic and its impact on health concerns about hypertension (salt consumption), diabetes(sugar consumptions) and high cholesterol just to name a few.
In addition, this documentary also illustrates the fast food industry’s corporate influence, the spread of obesity throughout the United States, and the lawsuit against McDonalds, on behalf of two women allegedly obese as a result of eating McDonald’s food. This movie presented many alarming facts. Obesity is a major health problem in the United States. More than sixty percent of adults are either overweight or obese. It has been said that obesity will even surpass smoking as the leading cause of preventable death in America.
Although there are options for drinks, French Fries, and meals, it is suitable to say that menu of In and Out is very limited, compared to other franchise hamburger stores. 3. Effects on market Since burgers from In and Out cost less and taste better, customers who have an option of going to In and Out or to another hamburger franchise tend to choose the former. Also, the limited numbers of menu enables In and Out to still provide burgers quickly
Burgers, French fries, sodas, milkshakes, ice cream, etc are just an example of the wide menu McDonald’s has to offer the consumer making it easy for them to order a highly caloric meal. This can lead to serious health problems like Obesity, heart problems, diabetes and even different types of cancer in the long run. Obesity: According to the American Academy of Child and Adolescent Psychiatry, between 16 and 33 percent of teenagers in the United States are obese. Teenagers are considered obese when they are 20 percent or more above the normal weight for their age and height. Obesity is caused by eating more calories than the body burns.
In lots of developed countries, obesity is one of the main diseases of causing high rated of death. Due to lots of citizens eat fast food as their breakfast, lunch or dinner. In United States, a few citizens are trying to sue some famous fast-food shops, for example, McDonald, as they think these fast-food shops motived them be suffering from obesity. Is problem of obesity being raised only by fast-food shops or the society also has a little bit of response of this problem? At United States of America, nearly 40% of adults are having obesity problem.