Cultural Imperialism Theory

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Cultural Imperialism Theory: It’s Place in Contemporary Media Lotoya Gibson Kingsborough Community College November 3rd, 2012 Abstract In this paper, we take an indept look into Cultural Imperialism Theory and its place in today’s media. First we must become familiar with what the Cultural Imperialism theory states. “The cultural imperialism thesis states, broadly, that a powerful country (i.e one of western culture) uses cultural means to achieve or support the political and economic ends of imperialism that were historically attained through military force and occupation. In this view, the tools of culture can smooth the way for domination by exposing people to lifestyles to aspire to, products to desire, and even new sources of allegiance (communicationencyclopedia.com).” “Western nations tend to dominate the media around the world which in return has a powerful effect on Third World Cultures by imposing on them Western views and therefore destroying their native cultures ( Schiller, H. J.). Cultural Imperialism Theory: It’s Place in Contemporary Media “Cultural Imperialism involves much more than simple consumer goods; it involves the dissemination of ostensibly American principals, such as freedom and democracy (Thehumanist.org).” Even though Cultural Imperialism may sound appealing many cultures around the world often times have lost their heritage and are gradually disappearing due to overwhelming influence from a more powerful country (i.e. USA). “ Western Civilization produces the majority of the media (film, news, comics, etc.) because they have the money to do so. The rest of the world purchases those productions because it is cheaper for them to do so rather than produce their own. Therefore, Third World countries are watching media filled with the Western world's way of living,
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