Cultural Analysis Report

MKTG 3060

Cultural Analysis Report
Product: Koka instant noodle
Country chosen: Mexico

Executive Summary
Nowadays, it is important for every business to understand the differences between markets in various countries if they want expand the business globally. Every country has differences in their culture, economic system, and also consumer behaviour. Therefore, businesses need to study the diversity of international markets in order to be able to penetrate into the market and achieve success. This also applies for Koka instant noodles as they try to market their products into the foreign country. There are also many types of strategies that can be used to help Koka to operate their business. So, they need to choose the most suitable strategy as to support their business and to succeed in the international market.

Table of Content

1. Introduction 5 2. Cultural Analysis 5 3.1. Country Profile 5 3.2. Geography 5 3.3. Social Institutions 6 3.4. Religion 7 3.5. Arts 7 3.6. Living Condition 7 3.7. Language 7 3. Economic Analysis 7 4.8. Population 7 4.9. Economic Indicators 8 4.10. Economic Infrastructure 8 4.11. Economic Activities 9 4.12. Labour Indicators 9 4.13. Retail Activities 10 4.14. Media Activities 10 4. Potential Consumer Behaviour Differences 11 5. Extent of Adaptation or Standardization 11 6.15. Potential Impacts on Segmentation 11 6.16. Targeting 12 6.17. Positioning 12 6.18. Implications to the Marketing Mix 13 6.19.1. Product……………………………………………………………………...13 6.19.2. Price ………………………………………………………………………...13 6.19.3. Place ………………………………………………………………………..14 6.19.4. Promotion …………………………………………………………………..14 6. Conclusion 14 Referencing 15