Cultural Analysis of Croatia

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Cultural Analysis of Croatia International Management August 25, 2013 Dr. Darlene Lee Upper Iowa University Abstract This paper explores articles about Croatia, analyzing this country from a cultural perspective for consideration of an American corporation doing business here. Having joined the EU, Croatia is now going through a transition phase, which requires them to make amendments in many sectors such as the private sector, health care, transportation, and education to meet the standards of the EU countries. These amendments allow easy access to the country for business, encourage tourism, and improve imports and exports within the EU countries. Prior to joining the EU, Croatia went through an economic downturn. The downturn was caused by a wide bribery scheme involved many of the government officials such as the former Prime Minister Ivo Sanader. Another cause for the downturn was the long administrative process to conduct any business which affected small businesses. Croatia is well known with their agriculture source which they can make use of that to create business partners across Europe. Generally, people in Croatia are friendly and simple; most of the people tend to be concerned about maintaining quality standard of living. In this paper we provide an insight about Croatia, their history, economy, business culture, legal system, education, living conditions, and how Croatia is now considered to be a good opportunity for an international business. A Cultural Analysis of Croatia for an American Corporation Executive Summary “I heard Croatia is Europe’s holiday hot spot” with unique natural wealth and cultural- Historic heritage, Croatia has an exceptionally attractive tourism potential and accounts for 22% of the GDP (Croatian tourism development, 2003). Tourism is undoubtedly the strongest global “industry” and for many countries a

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