However, social psychology has the job of explaining what people think about, how the thought affect people, and how the thoughts will interact with each other on the biological, psychological, and social levels (Myers, 2008). If the predispositions of genetic and biological components are a predisposition for becoming a film maker, the camera, and the person behind the camera, through the use of social interaction creatively make a movie that will not soon be forgotten. The social interaction that created the film will also use cognition and behaviorism. The main concepts behind social psychology and psychologists can be defined by beliefs, attitudes, how each perceives the world, how people conform, and how people develop independence. Social psychology explains: 1.)
Cultivation theory proposes that television is in charge of molding, or "developing" viewers' origination of social actuality. The joined together impact of huge television presentation by viewers about whether unobtrusively shapes the impression of social actuality for people and, eventually, for our society overall. Gerbner contends that the broad communications develop state of mind and qualities which are now displaying in society: the media keep up and spread these qualities amongst parts of a society, subsequently tying it together. There is a distinction between two groups of television viewers: the substantial viewers and the light viewers. The focus is on 'substantial viewers'.
Cultivation Analysis examines the long-term development of perceptions, understandings, and beliefs about the world as a result of utilization of media messages. Developed by Gerbner and Gross as a causal argument, (an assertion of cause and effect, including the direction of the causality) CA reflects the transformation from transmissional perspective (position portraying the media as senders of messages) to ritual perspective (position depicting the media as representations of beliefs) of mass communication. CA focus on mediated reality causing consumers to cultivate their social reality based on 3 assumptions: TV is different from other types of media (TV has unique qualities and is available to everyone. It’s the “central cultural arm” of society), TV shapes society’s way of thinking (TV is the medium of socialization and enculturation), and TV influences are limited (Ice Age Analogy: TV may have a small impact but still is significant). Researchers developed a four-step process to show TV's importance within culture: Message systems analysis to show repetitious icons, questioning viewers about everyday lives, surveying audiences and comparing lifestyles based on cultivation differences between heavy/light viewers.
WHAT IS CULTIVATION THEORY Cultivation Theory states exposure to television, over time, subtly “cultivates” viewers’ perceptions of reality. This theory was first discovered in 1969 by George Gerbner and Larry Gross at the University of Pennsylvania. They founded the Cultural Indicators Research Project in 1968 to track changes in television content and how those changes affect viewers' perceptions of the world. Its database has information on more than 3,000 television programs and 35,000 characters. This theory was explored because Gerbner believed that television was becoming the main source of storytelling in society and that it was falsely exaggerating violence which was, in turn, creating a more fearful populace.
The agencies of socialisation are identified as families, peer groups, education, and work. The content will also consider theories of socialisation such as functionalists and social action theorists. These too will be evaluated in the thesis. The members of society learning and sharing behaviour are known as culture. Mike O’Donnell (1997) describes culture as “the way of life of a particular society” (P475).
Social Influences on Behavior By: Sara Tinker PSY-300 November 28, 2011 Dan Erickson Social psychology, a combination of psychology and sociology, is the study of the influence on individual behavior brought by the actual, imaginary, or implied presence of others (Gergen & Gergen, 2011). Such influence can alter or enhance one’s own beliefs and actions. Humans are inheritably social creatures often seeking others to fill the need to be loved or praised and in some cases to be different or seek motivation. The need and existence of these emotions and feelings can create positive or negative behavioral changes. Such behaviors can be seen every day in athletic events or in political topics such as homo-sexuality.
INTRODUCTION Studying mass media effects on the audience is, perhaps, one area that has frequently attracted the attention of mass communication scholars because of the media’s potentiality to exert certain patterns of behaviour on individual member of the audience. This is buttressed by Donald (1996), as cited in Daramola (2002), saying, “The concept of impact of mass media messages has been and probably, still is, regarded as central and fundamental to social psychology.” Consequently, several mass communication scholars have carried out different but related studies aimed at ascertaining the actual influence of media messages, received through such channels as motion pictures, on the behavioural patterns of the audience and how such patterns of behaviour promote or degenerate acceptable standard of actions, especially among the younger generation in a given society. Motion pictures were, from the early days, presumed to have major impact on children, especially those in their formative years. However, the need to establish the actual kind of effect movies have on children has, therefore, become a great concern to researchers, who, through their works, have tried to investigate the kind of impact
Then there is the socialisation process. This is the process whereby individuals learn the norms and values of the groups they belong, so that they are ready for social interaction. (www.socialsciencedictionary.com). In other words, it means the process whereby culture is passed from one generation to another. Socialisation starts at birth and ends at death and is very powerful in shaping individuals.
Those most affected by these trends and ideas, as delivered through mass media, are youth and young adults. The balance of this society can be considered non-mainstream and more traditional and practical in their thinking. Product and concept companies utilize the media in promoting their ideas and trends, and they use famous celebrities, musicians and sports stars to deliver these messages. Pop culture defines a perception on what we should look like, how we should live, thus how we should behave in today’s society. A prime example of falling victim to this influence comes from television production companies and what they air.
But long ago violent games were invented based on violent movies so if someone says it causes aggression then some movies in the world cause aggression too. Violent video games also improve your memory due to finding attacks that work best and you try harder to remember them. They also help you with map work coordinates, self positioning, knowing your surroundings and remembering that you have been in this certain place before. So I think people have their own opinions but I think I have proved a few good points and the violent games were created by people who were aggressive from the start. Everyone deals with stress and frustrations differently.