Csr: The Wreck Amtrak's Sunset Limited

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Unit 4: Corporate Social Responsibility: The Wreck of Amtrak’s Sunset Limited Kaplan University LS 312-02 Ethics and the Legal Environment Corporate Social Responsibility Undoubtedly, the events of September 22, 1993 were indeed heartbreaking and tragic. Errors in judgement, failure to follow protocol, and the loss of life initially left many questions unanswered. There is always a rush to judgement when tragedies occur and it is justifiable for the public to demand answers. By all accounts, this was not a “normal accident”. Normal accidents do not involve negligence and incompetency. Definitively, normal accidents focus on the failure of subsystems or the system in its entirety, rather than human error (Eisenbeis, Hanks, & Barret, 1999, p.9). Nevertheless, the definition offers little comfort to those families whose loved ones perished. In order to implement corrective measures, the task of assigning accountability and responsibility must be painstakingly done to prevent another Sunset Unlimited disaster. Amtrak, a sizeable and profitable corporation, has both internal and external stakeholders. Internal stakeholders are owners, managers, and employees. External stakeholders are the customers and suppliers of Amtrak. The community, in this case, the cities in which Amtrak provides service, is also a stakeholder. All the stakeholders are not equal, and different stakeholders will have varying interests. These stakeholders can have direct or indirect stake in the organization and in policy-making (Anderson, 2011, p.1). For the purposes of this case study, the stakeholders are Amtrak officials and the passengers. While Amtrak seeks to maximize its profits, one can assume ensuring safe, timely, and reasonably priced travel is a priority as well. In terms of quality service, Amtrak’s consumers expect affordable rates and

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