CSR Essay

585 WordsFeb 20, 20093 Pages
What does it take for companies to be considered socially responsible? I feel that in order for a company to become a “corporate citizen”, it must serve its customers of something of value, its employees with good jobs, and all of us by making the world a better place to live. There is no objective way to measure and compare how well companies are doing with corporate social responsibility (CSR) since they all differ from one another. One company could be developing alternative sources of energy while another could be alleviating poverty in a certain part of the world. On the other hand, there are companies operating today that don’t even take our society’s needs into consideration. In this assignment, I will be pointing out 2 companies that are at the opposite ends of the spectrum when it comes to CSR. Since the early 90’s, more and more companies have been implementing their own CSR policies and initiatives. One company that I feel is going in the right direction is Google. In 2004, Google created a philanthropic organization called Google.org to address our global challenges. Google.org currently has initiatives to fight against global warming, health, and poverty. Google has committed over $2 billion to fund this organization and also has given out over $100 million in investments and grants to smaller companies who help further these initiatives. To fight global warming, Google has created REC<C (Renewable Energy Cheaper than Coal) and RechargeIT projects. REC<C’s goal is to develop electricity from renewable energy sources that is cheaper than electricity produced from coal. This project focuses research and development in wind and solar power technologies. The RechargeIT program aims to reduce CO2 emissions by developing and implementing plug-in electric vehicle technology. These projects help us become less dependant on fossil fuels and also help curb global

More about CSR Essay

Open Document