crowne plaza times square business center

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Crowne Plaza Times Square Improved Business Center Project Table of Contents The Summary 3 Introduction 5 Internal & External company analysis 7 Literature Review: 15 Conclusion literature review: 22 Issues for investigation 23 Goal of the project 23 Problem Statement 24 Methodology 25 The Questionnaire of the survey: 26 Results chapter 27 Findings 28 Competitive analysis 29 Conclusion of the Competitive analysis: 38 Comparison of the Business Centers 38 Position of the Crowne Plaza Business Center among the competitors: 39 Conclusions & Recommendations 40 Answers for Research Questions 43 Answers for Problems Statement 44 References 45 The Summary Hotel businesses that are participating in the service sector need to improve their facilities to catch the new trends in order to satisfy their customers. The problem explored in this study is mainly how to higher the guest satisfaction in the business center of Crowne Plaza Times Square hotel. The research questions explored were: the kinds of services the guests expect from a business center in a hotel; the simplest way to satisfy the guests by their business center needs; and the main priorities of the facts of business centers for the hotel guests. The method used was descriptive research, specifically survey. A survey was conducted on 50 people in Crowne plaza time square hotel in New York City, USA. Hotel has 46floors and has 770 guest rooms. The results showed that location is a strong factor that may affect the guest’s expectations. This variable has portion of 33.3% by the correspondents takes the 1st place out of 5 criteria, location of a business center is a thing to be considered by owners to be built on a right place at the beginning of construction of the hotel (currently located on the 4th floor, far from the lobby). On the contrary, the last priority would be

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